Freelancer profile translated to English.
Back to original languageAbout Paul
Growth Engineer for over 5 years, I optimize human and financial resources for start-ups, scale-ups, and VSEs/SMEs.
Automation of marketing, operational, and commercial actions through no-code solutions or custom scripts (Python/JavaScript/SQL). I design tools adapted to your resources, ensure training, maintenance, and documentation to guarantee the sustainability of your investments. I have spent most of my career in B2C eCommerce Marketplaces, where I have nevertheless been able to carry out a number of B2B missions related to the evolution of business models.
Need a go-to-market engineer to enrich or improve your growth? From opportunity identification to complete support, I am your end-to-end partner.
Feel free to contact me for a free audit!
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Vibe.co,Growth EngineerPRESS AND MEDIASeptember 2024 - March 2025 (6 months)Bordeaux, FranceAccelerating the growth of a B2B startup in the streaming and CTV advertising sector.- Qualified lead generation after enrichment and scoring using low-code/no-code tools- Automation of marketing data flows to optimize acquisition costs (Google, Meta, Linkedin)- Optimization of sales processes through automation to improve data quality, simplify entry, and maximize conversion rates
- ManoManoGrowth EngineerE-COMMERCEJune 2022 - September 2024 (2 years and 3 months)Bordeaux, FranceOptimization of the conversion funnel for a scale-up in the DIY and furniture marketplace sector.- Acquisition: activation of internal data to optimize acquisition performance.- Activation/Retention: implementation of targeted communication campaigns using internal data to activate or reactivate the user base through discounts, recommendations, or impactful copy.- Monetization: building and optimizing monetization methods primarily related to internal referencing (sponsored products). Personalized campaign recommendation algorithm, performance monitoring, optimization of customer ROIs.
- CdiscountDigital Marketing Development ManagerE-COMMERCEJanuary 2020 - June 2022 (2 years and 5 months)Bordeaux, FranceImproving the growth of the Advertising subsidiary of Cdiscount Marketplace through automation.- Improvement of client performance: building an autonomous marketing campaign management tool, product improvements: intelligent discount coupons, sponsored products, external acquisition (Google), premium ads.- Commercial optimization: automation of commercial tasks to improve the quality and quantity of data collected while reducing team workload
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Education
- Fullstack ChallengeLe Wagon2019DĂ©veloppement web, automatisation, gestion de projet
- Grande Ecole ProgramESSCA School of Management2022Management, droit, marketing, finance, fintech, transformation digitale, gestion de projet