About Paul
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- AlmaHead of GrowthBANKING AND INSURANCEJune 2023 - Today (3 years and 2 months)Paris, France- Outbound (sourcing, enrichment, scoring, outreach, lead batches)- Inbound (SEO, SEA, Social Ads)- CRM (Nurturing, Data quality)- Automation- Content- Events
- DoleadFreelance Consultant FB Ads & Instagram AdsDIGITAL AND ITJanuary 2022 - April 2022 (3 months)Paris, France
- FinFrogHead of GrowthBANKING AND INSURANCEMarch 2021 - May 2023 (2 years and 2 months)Paris, France- SEO- SEA (Google Ads & Bing Ads)- Social Ads (Facebook Ads, Snapchat Ads)- CRM- Partnerships- Affiliation/Referral/Cross-sell- CROMy results:- Annual Revenue x6- Monthly Customers x3- Total Users x5- Acquisition Cost -25%
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Education
- Master in Digital, Big Data, Data ScienceEMLyon Business School2017- Marketing digital - Big Data - Data Science (Python, SQL, Tableau)
Certifications
- Google Analytics CertificationGoogle
- Google Ads CertificationGoogle