About Paul-Louis
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- CarrefourDigital AnalystSeptember 2023 - September 2024 (1 year)91300 Massy, FranceUnderstanding the analysis needs of business teams. Web and APP tracking acceptance testing. Tracking recommendations via e-commerce KPIs. Creation of an app tracking plan. Update of the web tracking plan. Monitoring the implementation project of ContentSquare masks on the app. Support in migrating GA3 to GA4. Dashboard creation.
- Aum WorldDigital Marketing & Data ManagerSeptember 2022 - August 2023 (11 months)Paris, FranceEmail automation. Creation and integration of web pages. Optimization of the purchase funnel. Creation of performance reports via key KPIs. Creation of comparative studies. SEO and SEA analysis. SEO optimization using HTML tags. Competitive intelligence. Integration of digital solutions.
- ALFYMADigital Marketing Project ManagerOctober 2021 - September 2022 (11 months)Plaisir, FranceParticipation in the company's public recognition (LinkedIn management, article writing, creation of a professional stand). Website redesign, website audit, management of different project parts.
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Education
- Master of Data AnalyticsInseec Master Paris,2024Master 2 Data Analytics & Marketing Manager
Certifications
- Google Analytics 4Google2024
- Power BIDataScientest2025