Freelancer profile translated to English.
Back to original languageAbout Paul
Hello and welcome to my profile!
📈I create high-value content that:
- increases your website traffic;
- improves its natural referencing on search engines;
- generates qualified leads for your sales team.
✏️My goal: to understand your company's technical and business challenges to highlight your expertise to your B2B target audience.
💻As a writer specializing in technology, IT, and cyber topics, I produce "expert" or educational content, adapted to your readers' level. I adapt to the specifics of your industry: Industry 4.0, supply chain, defense, etc.
📝 Content formats:
- blog posts
- white papers
- case studies
- interviews
- round table / conference reports
- infographic editorialization
...
I adapt to your requirements regarding format, length, style, and tone.
✍️Formerly a journalist and digital marketing manager, I have 15 years of experience and have written over 2,000 pieces of content.
💡Specifically, I offer two options depending on your needs:
- 100% "human" content, written by me.
Price: €100 / sheet (250 words)
- Hybrid content: I prepare a detailed plan, co-write the content with AI, verify the information, and optimize it for SEO.
Price: €50 / sheet (250 words).
🌐 References:
- Microsoft
- Dell Technologies
- SFR Business
- Salesforce
- Orange Business Cloud
- Thales Cybersecurity
- Sopra Steria
- Fujitsu
- DataDome
- Maddyness
- ChannelBiz / Silicon
- Alliancy
- Zscaler
- FIC (International Cybersecurity Forum)
- École Polytechnique
- Cegid
- MondialRelay
- Cubyn
- BNP Paribas
- Banque Populaire
- Crosscall
- Shiptify
...
🗺️ Originally from Brittany, I am based in Rennes and work remotely. I can also occasionally travel for important events (FIC, high-stakes round tables...).
😄 Reliable, responsive, attentive, and passionate.
French
Native or bilingual
English
Native or bilingual
Korean
Basic
German
Basic
Remote only
Primarily works remotely
Experience
- B2B WebmarketingFounder - FreelanceCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Rennes, FranceSince January 2019, I have been offering my services as a freelancer:1. Content creation: writing articles and interviews, infographic editorialization, white paper design, video script writing,2. Web marketing strategy: audit your existing assets, identify your strengths/areas for improvement, define the editorial strategy (website, social media) and content distribution on the web,3. Design of your Inbound marketing strategy and qualified lead generation to grow your business,4. Influencer marketing: action plan to reach influencers (bloggers, influencers, curators...) and turn them into brand ambassadors.5. Community Management: managing your social media to free up your time.My website: https://b2b-webmarketing.com/
- KlaxoonDigital Marketing ManagerPUBLISHINGAugust 2017 - February 2018 (7 months)Rennes, FranceAt the Rennes-based startup Klaxoon (150 employees), a FrenchTech member and rapidly growing, I was in charge of digital marketing:- Daily management of social media (Facebook, Twitter, LinkedIn, YouTube)- Co-marketing- Influencer identification (FR + USA)- Paid Social Media: advertising campaigns on social networks (FR + USA)- SEO: optimization of the website's natural referencing- Creation and optimization of Google My Business listings- SEA: creation and optimization of Adwords campaigns (France + USA)- Display Advertising: creation and optimization of Google Display Network campaigns- KPI selection and analysis of all actions taken- Audit and strategic recommendations to optimize the website user experience- Event communication / Street Marketing- Creation of two 45-minute workshops (themes: agility in business and visual management)- Creation of digital visual information management templates for various clients: Mounir Mahjoubi - Minister of Digital Affairs, La Poste, etc.
- E-commerce NationJournalist and Training ManagerE-COMMERCEApril 2018 - December 2018 (9 months)Rennes, FranceJournalism & Content Marketing:- Writing articles, designing infographics and white papers- Video department management (scheduling and preparing shoots, hosting on-camera shows, managing publications)- Management of the media's editorial calendar- Content integration on the website- SEO- Traffic analysis & recommendationsTraining:- Development of the training offer- Training design- Conducting training sessions with partners
Reviews
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Education
- Master II, Digital Media ManagementSciencesCom - Audencia2014
- Master I, Digital Media ManagementSciencesCom - Audencia2013
Certifications
- Inbound MarketingHubspot