Freelancer profile translated to English.
Back to original languageAbout Paul
đź‘‹ Welcome to my Malt profile!
Passionate about the web for over 10 years, I have specialized in SEO for 7 years. After an initial experience in website publishing, I worked in an agency to help companies optimize their online visibility. Today, as a freelancer, I work with start-ups, SMEs, agencies, and large corporations in a wide variety of sectors.
🔍 My strength: adapting to every strategy, every need, every team.
🎯 My goal: implementing actionable, measurable, and sustainable SEO that generates useful traffic and concrete results.
🏆 SEO Skills
Link Building (advanced expertise)
I design tailor-made link building campaigns, based on quality, thematic consistency, and SEO security:
Objective:obtain relevant, durable, and natural links (Thematic & relevance, Real SEO traffic, Link profile and anchor study, etc..)
Technical SEO Audit:
- Complete analysis of your site: structure, indexing, crawling, web performance, technical errors.
- Clear and prioritized recommendations to correct SEO obstacles and improve performance
Opportunity Identification
- Keyword research (transactional and informational)
- SEO potential study to identify quick and sustainable gains
- Semantic strategy creation
🧠Automation & AI for SEO
I rely on automation and no-code tools (N8N, Make, Zapier) to:
Industrialize certain SEO processes (analysis, monitoring, reporting)
Create custom dashboards (Looker Studio)
I also integrate targeted uses of artificial intelligence to enrich semantic analyses, audits, or assist content creation.
👉 Shall we chat? My goal: to increase your useful visibility, with a realistic, effective SEO strategy... and a trusted partner by your side
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km), Nantes (up to 50km), Rennes (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)
Experience
- RANKWELL - Agence Search InternationaleSEO Consultant & Link Building ManagerFebruary 2022 - April 2025 (3 years and 2 months)Paris, France
Link Building Manager:
Link Building Strategy Development:I develop targeted strategic plans, defining precise link building objectives to boost site visibility and credibility in the SERPs.Partnership Research and Link Acquisition:I conduct in-depth research to identify potential partners, evaluating the relevance and quality of their sites. I negotiate and establish agreements to acquire quality and thematic links.Data Analysis and Monitoring:I analyze the effectiveness of our link building strategies and their impact on SEO performance, thus providing valuable insights for future decisions.I stay constantly informed of the latest trends and updates in the field of link building and SEO.SEO Consultant:
SEO Audit: Comprehensive evaluation of client sites to identify improvement opportunities and obstacles to good referencing.Semantic Analysis: In-depth research to determine the most relevant and profitable terms to target.On-Page Optimization: Implementation of best practices to improve the structure, content, and metadata of web pages.Content Strategy: Development of editorial plans aimed at positioning clients as authorities in their field.Technical Consulting: Collaboration with development teams to ensure sites are well optimized for SEO.Reporting and Analysis: Creation of detailed reports and performance analyses to measure the success of implemented strategies and identify areas for improvement.My role is to maximize online visibility, drive organic traffic, and generate a significant return on investment for my clients, while establishing strong relationships and ensuring clear and transparent communication. #gpt - HotwineWeb Marketing Project Manager (SEO)September 2020 - January 2022 (1 year and 4 months)Nantes, France
SEO:
Management and animation of a hundred White Hat sites:Purchase and redesign of expired domains or TLDs:Identification and purchase of expired domains or specific domain names, followed by a complete redesign to maximize their SEO and profitability potential.Team Management and Editorial Animation:Leading a team of writers, ensuring the production of quality, relevant, and engaging content for various sites.Semantic Optimization and Keyword Research:Continuous improvement of existing content and creation of new keyword opportunities with high potential to increase visibility and traffic.Integration and Layout via WordPress:Mastery of the WordPress CMS for integration, layout, end-to-end website creation, and graphic redesign.Off-Site Development through Link Building:Proactive strategy in searching for partnerships, buying, selling, and exchanging links, ninja linking, and link baiting to strengthen the authority and popularity of sites.-Link Sales and Client Relations:Active prospecting and client relationship management for link sales, ensuring effective communication and customer satisfaction.OTHER:
Creation and monitoring of Adwords campaigns, aiming to maximize ROI and achieve conversion goals.Email Marketing and Infoproduct Creation:Design and execution of email marketing campaigns and creation of infoproducts via Systeme.io to diversify revenue streams.Strategic Contribution and Innovation:Active participation in the company's strategic thinking and the search for new innovation opportunities, including new audience and business levers, and task automation.Test & Learn Approach:Adopting a test and learn mentality to continuously evaluate and optimize the various initiatives and strategies implemented.
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Education
- Master in Digital Marketing and E-commerceSup de Pub - INSEEC U2021Master en Marketing Digital et E-commerce
- Bachelor, Sports MarketingISEFAC Bachelor, school of management, business, marketing and communication2018Baachelor, Marketing sportif