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Paul-Lazare LarrouturouPL

Paul-Lazare Larrouturou

Go-to-market

€350/day
Aix-en-Provence, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul-Lazare

I support startups and SMEs in launching and accelerating the commercialization of their offerings. From clarifying the value proposition to structuring marketing and sales channels, I design and deploy results-oriented strategies to quickly generate initial customers and revenue.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Aix-en-Provence (up to 50km)

Experience

  • La Forêt des Possibles
    Project Manager: Structuring and Implementation of the Workshop Department
    CIVIC AND SOCIAL ORGANIZATIONS
    November 2025 - Today (7 months)
    Marseille, France
    - General audit of the structure
    Co-construction with association members of deliverables:
    i. Vision and purpose.
    ii. Positioning and value proposition benefits.
    iii. Tax positioning & associated commercial trajectory.
    iv. Strengthening sales processes (Assumptions, KPIs, priority customers, hypothesis refutation, prospecting tools)
    v. Service pricing for different clients.
    vi. Workshop facilitation guide
    Sales Strategy Positioning Strategy Project Structuring
  • La Forêt des Possibles
    Project Manager: Structuring and Implementation of the Workshop Department
    CIVIC AND SOCIAL ORGANIZATIONS
    November 2025 - Today (7 months)
    Marseille, France
    - General audit of the structure
    Co-construction with association members of deliverables:
    i. Vision and purpose.
    ii. Positioning and value proposition benefits.
    iii. Tax positioning & associated commercial trajectory.
    iv. Strengthening sales processes (Assumptions, KPIs, priority customers, hypothesis refutation, prospecting tools)
    v. Service pricing for different clients.
    vi. Workshop facilitation guide
    Sales Strategy Positioning Strategy Project Structuring
  • Le Collectif Citoyen
    Co-founder and Coordinator
    CIVIC AND SOCIAL ORGANIZATIONS
    September 2024 - May 2025 (8 months)
    Paris, France
    Founding and coordinating an association aimed at passing a climate law through levers of participatory democracy. Development of the overall strategy and deployment plan. Managing a team of 15 people. Fundraising. Mobilizing the ecosystem around the initiative. Leading working groups, planning and facilitating workshops.
    Cross-functional Coordination Sales Strategy Change Management

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Education

  • Master's Degree
    EDHEC BUSINESS SCHOOL | GRANDE ECOLE PROGRAM
    2025
    Master
  • Master 1 Public Law - Preparation for competitive exams A+
    Paris II University - Panthéon Assas
    2024
    Master 1 Droit Public - Préparation aux concours A+

Skill set

Categories