Freelancer profile translated to English.
Back to original languageAbout Paul
With 5 years of experience in the luxury and retail sector, I can support you in improving your services and performance through the following points:
CRM / Clienteling:
- Recruitment of new clients
- Retention of local clients
- Improvement of reachability
- Increase in the return rate of one-timers
- Conversion of prospects into clients
- Segmented strategies by cluster
Training:
- Sales
- Customer Journey and Experience
Visual Merchandising:
- Creation of a coherent and high-potential concept
Operations:
- Optimization of operational activities such as inventory management, after-sales service, process implementation, etc.
Having worked abroad, I quickly adapt to different markets and their specificities.
Most recently, I assisted a specialty coffee roaster in improving their customer experience and sales volume through team training and a visual merchandising overhaul for their 10 stores in France.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- BALENCIAGADepartment ManagerJune 2022 - October 2022 (4 months)Paris, FranceWRTW and WSHOES, Fixed term contract. Business: KPI's analysis, qualitative feedback, implementation of action plans increasing our performance. Product: Merchandising analysis, best sellers/slow movers, Visual merchandising improving our Sell-through. Customer: Clienteling strategies, acquisition, transformation, and outreaches increasing our retention rate and client loyalty.
- SAINT LAURENTStore DirectorJuly 2019 - September 2021 (2 years and 2 months)Mexico City, CDMX, Mexico(In charge of 5 Sales Associates)- Maintained high-level standards of employee serviceability and knowledge.- Conducted monthly staff performance evaluations to establish work plans and to monitor progression.- Results-oriented: UPT: +5%, AVG Ticket +10%, Retention +15%.- Operational management: stocks, audits, process, security, HR. Training Ambassador, May 2019 / Sept 2021- Executed all training projects in my area of responsibility. (3 stores)- Strong ability to identify and leverage coaching moments to improve workplace behaviors.
- SAINT LAURENTSales AssociateApril 2018 - July 2019 (1 year and 3 months)Mexico- Strong aptitude to build relationships and "read" customers to uncover needs (25% retention).- Transferred selling skills, techniques, and product storytelling. (Chosen as Training Ambassador)- Exceeded Sales objectives and KPI's.
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Education
- Master's degree, Business Administration, Management and OperationsICN Business School2017Master's degree, Business Administration, Management and Operations
- Specialization brand management, Brand managementUniversità Cattolica del Sacro Cuore2017Specialization brand management, Brand management