Paul Lalo

Creation of an animated trailer for a Canadian podcast called "Complices" for a client. Close collaboration with the client to understand their needs and inspirations, then translating these elements into a captivating 20-second video. Responsible for using stop-motion techniques to create the desired style. Supervision of the editing and assembly of images from the animators' photoshoot, as well as the integration of the pre-existing jingle.

Creation of a dynamic explainer video for the Michelin Group as part of the promotion of CBS/P services to financial and human resources directors. The mission included scripting, graphic design, and animation, highlighting the benefits of the proposed digital solutions (digitalization of payslips, employment contracts, chatbot, etc.). The objective was to create impactful and emotional content, combining clarity and creativity, to encourage different entities within the group to adopt these innovative services.

Creation of two motion design videos for the marketing/acquisition department of Journal Sud Ouest, to promote the benefits of a Sud Ouest subscription. The objective was to generate conversions and increase brand awareness. The client provided an inspiration model, elements of the subscription branding currently being redesigned, and a script. The videos are intended for Facebook and Instagram social media, so they were delivered in different formats (story/vertical and desktop/landscape).