Freelancer profile translated to English.
Back to original languageAbout Paul
Kia ora, hello!
I'm delighted by your interest in my profile. Here are a few words to understand my strengths as a copywriter:
🖥️ 7 years of experience in Tech and Innovation
Some startups and companies for which I have created marketing/sales content include: Wiredelta (Web Agency), Amadeus (TravelTech), FundingBox (Funding for innovators), i-Virtual (HealthTech).
Other fields I particularly enjoy: Sustainable Development, Mobility, Education, Coaching.
🗣️ Bilingual FR/EN
I am half French, half New Zealander. I have spent most of my life in France while working 70% in English. A good fit for your EN > FR or FR > EN transcreation projects.
🧠 Fascination for psychology
What drives us to make a decision **right here, right now**? I enjoy studying the impact of words and I publish once a week on a psychological effect applied to writing.
In short, if you tick 2 of these 3 boxes, it's a match:
✅ You are a Tech company or in one of the aforementioned sectors
✅ You want to create persuasive content aimed at triggering an action (social media, emails, landing pages, sales pages)
✅ You have a FR > EN or EN > FR transcreation project
Only one box ticked? Still contact me and let's see if I can help you out ;)
What is my working method?
1️⃣ After agreeing on the mission, I will interview you to understand, among other things: your brand's personality, the need your service/product addresses, and the objective of the content to be written.
2️⃣ I'll get to work! I like to work in a fairly agile way: I'll send you a first excerpt quickly (1 or 2 days) to make sure we're well aligned on content and style.
3️⃣ I'll present you with a finalized first version, and after perhaps a few email exchanges, we'll arrive at a draft you're 100% satisfied with.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Fluent
Can work on-site
Avranches (up to 50km), Rennes (up to 20km), Caen (up to 20km), Nantes (up to 10km), Paris (up to 10km)
Experience
- iVirtualMarketing ManagerFebruary 2024 - May 2024 (3 months)
- FundingBox.Brand & Content ManagerSeptember 2020 - December 2022 (2 years and 3 months)Madrid, Spain→ Brand objective: Create/clarify the brand identity of FundingBox to strengthen its reputation and the trust that clients and partners have in the company Creation of a brand book as well as a report on the company's business → Content objective: Rationalise the content creation of FundingBox to support the completion of the company's goals Creation of a content framework taking into account the different buyer persona of the company as well as the different steps of the conversion funnel
- FundingBox.Marketing & CommunicationApril 2019 - August 2020 (1 year and 4 months)Madrid, Spain→ Objective: Maximize the number of applicants to the FundingBox open innovation calls* *Open calls are contests where innovators from a given field (mobility, manufacturing, etc.) or technology (robotics, AI, etc.) compete in order to get funding and benefit from business and tech mentoring• Preparation: Define budget, calendar of actions, specific brand identity of the open call, topics that will be communicated• Awareness - Generate interest within the innovation community: SEA, SMA, Scouting, Tech events• Consideration & Conversion - Convert potential applicants into applicants: Landing page, Webinars, Reminders, etc.
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Education
- Master, Marketing in the Digital EraAudencia Business School2017Master, Marketing in the Digital Era
- Launch Pad 8-Week Copywriter Coaching ProgramThe Copy Posse2024Market sophistication, Customer avatar, USP, Storytelling, Headlines & Hooks, Psychological triggers, Sales page, Ads, Landing page, Emails, and so much more.