Freelancer profile translated to English.

Description

I helpagencies and brandssharpen theirpaid social strategies– from product analysis to campaign implementation and data analysis.

**>>> My focal points:

> Strategic Messaging Blueprint– I create a comprehensive communication and product analysis as a **strategic foundation**. The document defines: Messaging Architecture, Awareness Level & Marketing Sophistication of your target group, derived communication angles, USPs, Failed Solutions, Positioning Options, **and much more**.

With this basis,teams and AI systemscan independently develop strong campaigns and content.

> Product Deep Dive & Positioning– I develop the communication strategy that supports your campaigns.

> Copywriting– UGC scripts, ad copy, advertorials, and landing page texts that convert.

> Account Strategy– Holistic paid social strategies, not just individual campaigns.

> Creative Briefing– Precise briefs for creators and content teams.

Ideal for agencies with capacity bottlenecksor brands that need strategic clarity before campaign implementation. Fast processing, clear results.

With over 5 years of experience in Performance Marketing and Social Media Creative Strategy (agency + corporate), I develop the strategic foundations that make campaigns successful: Product Deep Dives with clear USPs, target group analyses, account strategies, creative briefs for TikTok and Paid Social, and final KPI analysis including recommendations for action.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

growthartig GmbH
Senior UGC Manager
April 2026 - Today (4 months)
Berlin, Germany
- Social Media Strategy (Platform Identification, Content Plan Creation, Product Deep Dive)
- Communication Strategy (Creation of Creative Briefs (UGC, Statics, Video, Website, Landing Pages, Advertorials))
- Creator Management (Creator Sourcing, Communication, and Handling)
- Process Optimization.
UGC management Creator Sourcing Copywriting Product Positioning
Rosental Organics GmbH
PERFORMANCE CREATIVE STRATEGIST
HEALTH AND WELLNESS
June 2024 - August 2025 (1 year and 2 months)
Strategic and operational responsibility for cross-channel brand and content strategies (DACH, NL, USA) with a focus on social media, customer journeys, data-based audience targeting, and the technical management of the graphics team.

- Development of communication & advertising strategies (Meta, LinkedIn, TikTok, YouTube)
- Storytelling & content production for social media, web & print
- Editing complex topics for different target groups & content formats
- Management and further development of websites and landing pages
- Development of data-based personas & targeted journeys
- Setup, management, and optimization of multi-touchpoint campaigns
- KPI analyses & derivation of concrete optimization measures & quarterly presentations
- Management of agencies & internal stakeholders
Stronger Marketing (Agentur Hamburg)
CREATIVE STRATEGIST
November 2023 - June 2024 (7 months)
Concept and implementation of platform-specific social media strategies for brands in food, fashion & lifestyle with a focus on storytelling, content structures, and data-based optimization.

- Development of social media strategies & content formats (TikTok, Meta, LinkedIn, Advertorials)
- Editing & storytelling for campaigns, landing pages & product videos
- Development of integrated campaign structures including KPI frameworks and optimization loops
- Management and coordination of agencies and client sides for consistent brand management across all channels
- Trend & competitor analyses for strategy development
- Optimization of websites and landing pages for SEO & for SEA strategies
- Creation & presentation of quarterly reports