Freelancer profile translated to English.
Back to original languageAbout Paul-Joachim
👨‍💻 My journey: From graphic design to Fashion
Hello, I'm Paul-Joachim,
During my graphic design studies, I realized I was passionate about fashion. That's how, after obtaining my diploma and gaining several experiences, I joined the French Institute of Fashion to become a stylist.
My diverse experiences allow me to understand the complete trajectory of a project, from conceptualization to realization, including marketing and communication. This allows me to quickly grasp requests and see the desired outcome. These experiences in the luxury industry have sharpened my eye and attention to detail while respecting the codes of this field.
Being creative and a good listener, I can give shape to and understand an idea, a drawing, or an inspiration. I have a vast iconographic culture, which allows me to propose a solution adapted to each need and to have an image to offer.
I would be delighted to accompany you and bring your projects to life.
👨‍🔧 My skills:
I can offer you my expertise in the following areas:
— Communication
Develop a digital strategy
Increase web performance: website redesign and social media aesthetics
Content creation
Community management; interaction and moderation
Ad creation: posts and web banners
— Graphic Design
Brand and product branding: visual identity, graphic charter, Logo
Update and development of existing graphics
Adaptation of an identity across multiple media
Web and application mockups
Layout
— Fashion
Creation of trend and inspiration boards: iconographies, references, colors, and materials
Storytelling and collection concept
Layout of catalogs, lookbooks
Technical file and illustration (in English)
Coloring and animation of products
Photo retouching
Pattern creation
Styling for shoots
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Paris (up to 15km)
Experience
- FreelanceGraphic Designer - Community ManagerPRESS AND MEDIAOctober 2019 - Today (6 years and 8 months)Worked with various clients looking to develop their visibility and reach a larger audience with a personal visual identity.- Development of social media development and optimization strategies- Design of graphic charters: visual identity and editorial line for posts or stories- Interaction and engagement with followers and certified accounts- Content promotion: Launching ad campaigns and contacting influencers- Content creation: Post writing, photo selection and retouching, layout/grid, profile consistency and harmony- Statistics monitoring and analysis to achieve objectives
- SAINT LAURENTAssistant Leathergoods DesignerOctober 2021 - September 2024 (2 years and 11 months)Paris, France• Assistant Women's Leather Goods Designer- Visual translation of the studio's creative ideas- Proposal of volumes and details- Creation of technical sheets for prototyping- Simulations and colorings on Photoshop- Iconographic and material research• 3D Project:- Implementation of a photo-realistic 3D presentation tool- Creation of a library of 3D bags and materials- Redesign and standardization of the collection plan
- IndépendantIndependent Graphic DesignerMay 2018 - March 2022 (3 years and 10 months)Île-de-France, FranceCommunity management, Graphic Design, Visual identity and guideline, Social network development and optimization strategy, Content creator
Reviews
Niels
NLines
Reviewed on 7/24/2020
Paul-Joachim was responsive and efficient. He understood our needs well and met deadlines to offer us the best design solution. I highly recommend Paul-Joachim for your graphic design tasks.
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Education
- Bachelor of Arts in Fashion DesignFrench Institute of FashionFormation de styliste modéliste options maroquinerie et accessoires. - Recherches créatives, moodboard - Élaborations de concepts et de collections - Storytelling - Dessin, croquis, technique avec Illustrator - Culture mode - Compétences techniques artisanales et industrielles autour du vêtement Anciennement École de la chambre Syndicale de la couture Parisienne
- BTS Graphic Design, Digital Media OptionLycée l'Initiative, Paris2018Diplôme de graphiste en communication digital - Adobe Creative (Photoshop - Illustrator - Indesign) - Montage vidéo (Premiere Pro - After Effect) - Développement d'une conception responsive - Brand strategy and social network growth - Stratégie de marque et croissance des réseaux sociaux
Certifications
- Screen PrintingVilla Belleville2018