Freelancer profile translated to English.
Back to original languageAbout Paul
📈Expert short-form | Virality & Conversion | +250M views generated🚀 | Strategy & Content
EXPERTISE 💪
TikTok / Reels / Shorts Strategies: positioning, angles, hooks, storytelling
Performance-oriented video creation: virality, retention, conversion
On-camera personal branding for brands, creators, and entrepreneurs
Complete production: ideas, scripts, filming, optimization
Content designed to turn views into customers
BACKGROUND 🚀
7+ years of experience in video making
Mastery of virality and retention mechanics
Organic account growth and creator/business support
Experience with freelancers, SMEs, startups, such as BullGPT.io and SmoothLabs
WHY CHOOSE ME? 🎯
Real expertise in short-form and performance
Direct and business-oriented communication
Fast execution and immediate adaptation
Solid understanding of platform codes
Clear objective: generate visibility, credibility, and customers for you
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Smooth LabsShort-Form Content Strategist & Short Video Specialist – Client 1SOCIAL NETWORKSOctober 2024 - Today (1 year and 10 months)- Complete short-form content strategy creation: market analysis, positioning, creative angles, storytelling, and optimized formats for TikTok, Reels, and YouTube Shorts.- Production of 5 videos per week: idea generation, scriptwriting, on-camera filming, message optimization, and handover to the editor.- Development of a high-performing editorial line, enabling a growth from0to84,000 followerson TikTok,24,000on YouTube, and10,600on Instagram.- Generation of+51 million viewson TikTok and11.4 million viewson YouTube in less than a year.- Performance analysis, format adjustment, continuous improvement of retention rate and virality.- Direct collaboration with the editor to ensure quality, consistency, and workflow speed.- Sales of men's hair products: wax, texturizing powder, shampoo, conditioner, and beard care products integrated into a content strategy focused on trust, expertise, and conversion.
- BullGPTContent Creation Strategist & Short Video Specialist – Client 2SOCIAL NETWORKSDecember 2025 - Today (8 months)- Production of5 videos per weekaimed at promoting an AI platform for trading chart analysis.- Complete content creation: idea research, scriptwriting, on-camera filming, and publication.- Design of educational and viral formats toincrease acquisitionand **conversion to the client's website**.- Optimization of videos for TikTok and Instagram to maximize retention and reach.- Collaboration with the editor to ensure a coherent and professional final output.
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Education
- Training: Short-Form Content Creation (2023)Online Program – Specialized in TikTok, Reels, and Shorts2024Cette formation m’a permis de maîtriser toutes les étapes de création de vidéos courtes à fort taux de rétention, avec un focus sur la viralité et l’optimisation des performances : Analyse des tendances et frameworks de contenus performants Storytelling adapté aux formats courts Techniques de hook (0–3 secondes) Cadrage, lumière et tournage au smartphone Montages dynamiques : jumpcuts, rythmes, sous-titres, pacing Optimisation de la rétention et du watchtime A/B testing des formats Adaptation multi-plateformes (TikTok, Instagram, YouTube Shorts) Cette formation m’a donné une méthodologie claire pour produire des vidéos efficaces, performantes et adaptées aux objectifs business des clients.