Description

I'm a brand strategist with 7 years of integral experience in the luxury universe. Fluent in both western brand mindsets and the not-to-miss Chinese trends.

Brands: Dior Skincare, LVMH perfume, L’Oréal Makeup, L’Oréal Active Cosmetic, Chanel Beauty, Gucci Beauty, YSL Beauty, Dior Parfum, Decathlon, FHH, Une Nuit Nomade…

Language: EN/FR/CN

Languages

Chinese
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris 4e Arrondissement (up to 50km)

Longchamp
Asian Social Media Manager
LUXURY GOODS
November 2022 - July 2023 (8 months)
Paris, France
Review and improvement of brand Social Strategy on Asian platforms: Wechat, Red, Douyin, LINE, Kakaotalk...
Markets: China, Japan, Taiwan, Korea, Thailand, Hongkong...
Social media Asia
THE SOCIAL WIRE
Trends Lead (Focus China)
FASHION AND COSMETICS
October 2021 - February 2022 (4 months)
Paris, France
Social (video) listening with cultural insights:
Dior Skincare, LVMH perfume, L'Oréal Active Cosmetic, Gucci Beauty

Brand/Product/Competitor in-depth analysis with consumer/influencer interviews:
L'Oréal Makeup, Decathlon
Social Media social listening trends Strategic Planning consumer research
CHRISTIAN DIOR COUTURE
Assistante Média
LUXURY GOODS
September 2016 - July 2019 (2 years and 11 months)
Paris, France
04.2019 – 07.2019 / 09.2016 - 08.2017
Media Assistant
Assistance in 360° media strategy planning EMEA
Coordination in publisher meetings and agency briefs
Benchmarking and competitive analysis
Médias Relations presse Communication digitale