Freelancer profile translated to English.
Back to original languageAbout Pauline
🚀 Do you have an ambitious project but lack structure? Are your SEO performances stagnating?
My approach is pragmatic: **I transform your technical projects into measurable results**, whether it's about gaining visibility, generating leads, or reducing costs.
🤝 I act as a liaison between yourbusiness objectivesand the variousstakeholdersto ensure smooth projects, delivered on time and without wasted effort.
🎯Specifically, I will help you to:
- manage a website redesign or creation (scoping, vendors, planning, deployment),
- define and deploy an SEO / GEO strategy to gain local or national visibility, including adapting content for AI-powered search engines,
- optimize user journeys and conversion funnels,
- structure your content and acquisition efforts,
- track and analyze performance (traffic, leads, conversions),
- optimize your internal production through process automation.
🌱My added value: cross-functional and human-centric management
Beyond technical expertise, I ensure global project management in close collaboration with operational, sales, and IT teams, while guaranteeing coordination, budget monitoring, and quality of execution.
Working with me means choosing a global vision, a transparent method, and digital projects designed as true growth engines. ✨
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Nice (up to 30km)
Experience
- UXCO Group - Marques Ecla et UXCO StudentDigital Project Manager and SEO/GEO LeadREAL ESTATEMay 2025 - Today (1 year and 3 months)Montpellier, France**Expertise**: 360° digital project management, lead generation, and SEO/GEO strategy.Coordination of web redesigns: calls for tenders, planning, vendor coordination, milestone supervision, and deployment (ecla.com and uxco.com websites).
- Brand 1: +12,000 web leads generated in 2025 (+7,000 vs 2024)
- Brand 2: +25,000 web leads generated (+4,000 vs 2024)
Management of the implementation of a booking tunnel: needs definition, stakeholder coordination, schedule and budget monitoring, change management.- Brand 1: conversion rate increased from 1.2% to 1.9%
- Brand 2: conversion rate increased from 1.7% to 4.8%
Management of SEO/GEO strategies: alignment with business objectives, writing, on-page and technical optimizations, link building, local SEO, content adaptation for generative AI.- Brand 1: SEO channel share in global conversions from 12% to 27%, +500% clicks, +3,300% non-branded traffic, +236% keywords ranked, +155% SERP Features
- Brand 2: SEO channel share in global conversions from 42% to 54%, +18% clicks, +42% non-branded traffic
Supervision of mobile application creation (client portal): writing functional specifications, prioritizing needs, tracking deliverables.Co-facilitation of internal digital transformation through process automation (particularly with AI).Management of two interns: task allocation, mission tracking, and progress reporting. - Agence IntuitiMarketing and Communication Project ManagerDIGITAL AND ITJanuary 2021 - August 2022 (1 year and 7 months)Nantes, France**Clients**: Grand Fermage, Soignon, Gautier, Fnac Podcast, O2, Lacroix Group, Panini, Intuiti.
- Management of lead nurturing strategy via HubSpot
- Management of editorial strategies for client website redesigns and website management
- Content integration for client website redesign projects (Wordpress, Sylius)
- Writing and distribution of social media posts (LinkedIn, Twitter, and Instagram)
- Writer for media, podcasts, internal newsletter
- Production, optimization, and animation of communication materials (Figma)
- ADETEMDigital Communication and Marketing OfficerCIVIC AND SOCIAL ORGANIZATIONSJuly 2020 - December 2020 (5 months)Paris, France
- Management and optimization of the adetem.org website (Elementor)
- Organization of events and associated event communication
- Production and distribution of communication materials
- Monitoring of actions taken and reporting
- Management and animation of social media, particularly LinkedIn
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Education
- Master 2Rennes School of Business2022Responsable de projet innovants et New business development manager
- Master 1Universidad U-ERRE2020Semestre d'étude au Mexique