Freelancer profile translated to English.
Back to original languageAbout Pauline
🔌 Are you a CEO or CMO of a B2B company in the sustainable energy sector?
🧠 Do you need to increase its visibility and make it top-of-mind?
🧲 Do you want to use press relations as a channel for acquiring prospects and talent?
If the answer is YES, we are meant to meet ⬇️
For 11 years, I was Marketing Manager, driven by a single mission: promoting the energy solutions of passionate entrepreneurs in Europe and India.
When I launched my freelance career in 2021 as an outsourced Marketing Manager... surprise!
+50% of the missions I obtained were for press relations.
In the context of the climate emergency, 𝐥𝐞𝐬 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐮𝐬𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐢𝐫 𝐯𝐨𝐢𝐜𝐞𝐬 𝐡𝐞𝐚𝐫𝐝!
Today, I am the press attaché ally for Marketing Departments.
𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬? The most promising scale-ups, SMEs, and corporates in Europe in sustainable energy.
𝟑 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞
• as a freelance press attaché
• in collaboration 1 day per week
• to train, mentor, and media-train your teams
𝐍𝐁: Fluent in English and Italian
📈 𝐌𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬
• 45 clients supported in 3 years
• 110 missions completed - including 62 as press attaché
• exclusive AFP placements and my clients featured in Forbes, France Inter, L'Usine Nouvelle, and Les Echos
• 4M views/year on my LinkedIn posts
• 1400 subscribers to my newsletter
• 16 podcast invitations
𝐋𝐞𝐭'𝐬 𝐠𝐫𝐨𝐰! 🚀
👩💻 DM me on Malt
💻 Website: paulinevettier.com
👥 Linkedin @paulinevettier
🧾 Newsletter: paulinevettier.substack.com
𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 ⚡☀️🔋: startup, scale-up, cleantech, climate, environment, sustainable energy, energy transition, renewable energy, photovoltaics, wind energy, batteries, electric vehicles, smart city, energy efficiency, sustainable mobility, media, influence, press release
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Remote only
Primarily works remotely
Experience
- Collectif Energie
On Malt
Press RelationsAugust 2023 - September 2023 (1 month)Placement of a media op-ed in the chosen media by the client: Décision Achats, the leading French B2B information and professional buyer community media.=> https://www.decision-achats.fr/Thematique/strategie-achats-1236/achats-matieres-premieres-2255/Breves/-Tribune-La-crise-de-l-energie-est-elle-derriere-384757.htm - ScaleziaGrowth Advisor ScaleziaDIGITAL AND ITApril 2023 - Today (3 years and 3 months)As a Scalezia Advisor, supporting clients in the energy-climate sectors in implementing marketing strategies:- Annual Marketing Strategy / Marketing Plan- LinkedIn Personal Branding Strategy- Communication Strategy- Content Strategy- Press Relations
- CarbonappCommunication Strategy, Event Management, and Press Relations ConsultingENVIRONMENTALJuly 2022 - October 2022 (3 months)#1: Creation of a strategic and operational roadmap prior to the PRODURABLE trade show.Keywords: action plan, communication plan, checklist, backward planning.#2: Press Relations SupportFull press attaché package (strategy, writing, distribution to journalists, follow-ups, and presentation of coverage).➡ Media room: https://carbonapp.prezly.com/➡ 4 press coverages: Forbes France, Environnement Magazine, Référence Agro, Carbone Zéro La Radio (https://www.carbonapp.fr/la-presse-parle-de-nous)➡ Business results: +120% active prospects in 1 month
Reviews
Recommendations
FU
+8
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Education
- Bootcamp "Solomédia" with Thibault Louis - copywriting and LinkedIn personal brandingBetter Call Thibault2022Bootcamp Copywriting et Personal Branding LinkedIn Participation à la 5ème édition du Bootcamp "Solomédia", mené par les entrepreneurs Thibault Louis (copywriting) et Maud Alavès (personal branding). Objectif : ∙ plier le game sur LinkedIn en améliorant ses publications ∙ développer sa marque personnelle Résultats : 👉 octobre 2022 : entrée au classement Favikon (top 200 créateurs de contenu LinkedIn France - 106ème place - Top 10 en communication) 👉 LinkedIn 1er canal d'acquisition pour mes missions freelance 👉 + 230 posts 👉 + 2 000 000 vues en 1 an 👉 + 8 000 abonnés depuis septembre 2021 👉 + 2 lives LinkedIn sur le sujet du marketing B2B et du copywriting
- DESMA (Higher Education Diploma in Management)Grenoble Ecole de Management2012• Master 2 : Parcours alternance, spécialisation Marketing (Web Marketing; Gestion du Capital Client ; Advances in Consumer Psychology...) • Master 1 : "English Track", parcours pluridisciplinaire enseigné en anglais dans un environnement international
Certifications
- Advanced Bootcamp - B2B MarketingAdvance2023
- Content MarketingHubspot2022