Pauline Turlier

Inspired by the latest graphic and architectural trends, my work consists of imagining, creating and revealing the potential of brands and ensuring their consistency from their image to their implementation at the point of sale.

My artistic, technical and marketing approach allows me to propose ever more innovative solutions that communicate the values and DNA of brands in a unique, impactful and memorable way.

_ Strategic and conceptual thinking

_ Permanent & temporary Retail Concepts (Concept Store / Pop up / SIS / Podium / Windows / Displays / POSM…)

_ Project monitoring from conception to completion

_ Presentation files and merchandising books

_ Team management & Client relations

RETAIL DESIGN: Commercial architecture, visual merchandising, concept store, pop up, shop in shop, podium, windows, display, POSM, signage, customer journey, furniture, product staging… from sketch to 3D rendering.

BRAND DESIGN: Visual identity (logo, graphic charter…), advertising campaigns, publishing, packaging, layouts, posters, brochures, flyers, POSM…

References: Hammerson - Samsung - Carrefour - Native Communication (Grand frais) - Caféine (La Fabrique Givrée) - SNCF - L'Oréal - Royal Canin - Tarkett - IKEA - Vinci - Aix en Bus - Thalgo Cosmetics - Numerous luxury cosmetics brands...