Freelancer profile translated to English.

Description

After 5 years of experience intech and international companies**, I offer my services as a **B2C and B2B CRM expertto support you in creating multichannel marketing campaigns (email, push, SMS), optimizing customer lifecycles, and improving customer satisfaction.

🚀Key Skills:

CRM Support & Activation:implementation of multichannel campaigns, coordination with agencies, local, and sales teams

Strategic Audit:analysis of CRM/PRM strategies and customer journeys

Segmentation & Multichannel:definition of precise segments to maximize communication effectiveness

Best Practices & Training:sharing best practices and training internal teams

Design & Integration:graphic design, technical optimization, and optimal deliverability

KPI Monitoring:reporting and continuous improvement with Tableau / Power BI

Mastered CRM Tools:SFMC, Stripo, Pardot, Selligent, Batch, Dartagnan

📌Key Experiences:

Somfy – Freelance CRM & Email Marketing

Management of the editorial calendar and planning of B2B (manufacturers, electricians, trade shows) and B2C campaigns

Creation, integration of emails in Stripo, and configuration in SFMC

Reporting and performance monitoring, sharing best practices with sales and marketing teams

Accor – CRM Consultant

- Management of CRM strategy for MGallery & Sofitel brands (multi-country)

- Content creation in Content Builder: emails and push

- Updating Data Extensions and automations in Journey Builder

Gathering needs from local and international teams, and for global key events

- Reporting and KPIs via Tableau, coordination with external agencies (translation and design)

Product Management

- Mobile App Go-To-Market

- Understanding user needs, participation in tech sprints and product roadmaps

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

SOMFY
Campaign Manager SFMC
INTERNET OF THINGS (IOT)
November 2025 - Today (9 months)
Annecy, France
Freelance CRM and Email Marketing specialist, I support Somfy in the creation, sending, and optimization ofB2B2C campaigns within Salesforce Marketing Cloudand **Stripo**.

I am involved in the **entire production chain**: editorial calendar management, email conception and writing, creation and integration in Stripo, import and configuration in Salesforce, sending planning, and reporting.
I work in coordination with the Marketing, Sales, and Communication teams, and I share best practices.

I also ensure strategic campaign planning for B2B sales teams (manufacturers, resellers, electricians, trade shows, etc.) as well as for B2C activations.

My goal: effective, consistent, and performance-oriented campaigns, while ensuring smooth and professional execution throughout the email journey.

Frequency: 1 day per week
Salesforce Marketing Cloud Campaign Management Template Creation Content marketing stripo
ACCOR SA
CRM Manager Consultant
HOSPITALITY
September 2024 - Today (1 year and 11 months)
Paris, France
Support for the CRM strategy for the brands: ALL, MGallery, and Sofitel (Regions: EU, MEAPAC, NA)
Tools used: Salesforce Marketing Cloud / Batch, Tableau, Asana, Slack, JIRA
Main missions:

*Editorial calendar managementfor Sofitel and MGallery

Content creationin Content Builder: emails and push notifications
Coordination withexternal agenciesfor translation and design of international content
Design of multi-country journeys usingJourney Builder
Updating and managingData Extensions
Configuration,segmentation,**personalization** of campaigns from the CDP, **Hightouch**: gathering needs from local and international teams
*Analysis and reporting:monitoring marketing performance viaTableau,generating KPIs and reports to evaluate campaign effectiveness
Collaboration with internal teams and Regional Managers to ensure regional consistency and CRM campaign effectiveness across all countries
Objective: optimize customer experience, improve campaign performance, and ensure accurate monitoring of results.
Salesforce Marketing Cloud Reporting Tableau software Emailing Customer Relationship Management (CRM)
Younited Credit
Product Manager Mobile App
BANKING AND INSURANCE
January 2023 - Today (3 years and 7 months)
Paris, France
User Engagement Team - Feature Development (selfcare)

- Responsible for the product strategy and vision for the customer area to boost product adoption and increase loyalty
- Feature launches: Needs identification, backlog development and management, and delivery piloting with Design, Legal, and Tech teams
- Operational excellence: Alignment of developments with user needs and roadmap, in close collaboration with Customer Service, Marketing, and Product
- Launch strategy: Coordination of the deployment of the Younited mobile app in various countries, generating over 200K downloads in just 3 months
Go-to-market Strategy Product management User Research Product Discovery