Freelancer profile translated to English.

Description

I help you develop a relevant acquisition strategy through high-performing Paid Ads campaigns and reliable Tracking.

With 12 years of experience in communication agencies, I work operationally across various sectors and objectives.

You can entrust me with the following tasks:

Audit of your ads accounts
Definition of the acquisition strategy according to your objectives
Creation of Paid Ads campaigns on the main platforms (Google, Meta, LinkedIn, Pinterest, Snapchat, TikTok)
Continuous optimization of campaigns
Implementation and validation of tracking (GA4, Google Tag Manager)
Performance analysis and actionable recommendations
Creation of personalized reports via Looker Studio
Training of your teams on Paid Ads topics

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 30km)

GEOLID
HEAD OF MEDIA
DIGITAL AND IT
January 2020 - January 2026 (6 years)
Lyon, France
I worked for 6 years for this company that developed SAAS software for network of brands. I had the opportunity to support companies of various sizes, objectives, and sectors.
My main clients included: Yamaha France, Suzuki France, Renault & Dacia France, Jaguar & Land Rover France, UCAR France, Buffalo Grill, Turbo Fonte, Cuisine Premier Plan, Intérieurs Privés.

Missions performed:
Management & coaching of the paid media team
Support for key accounts in the deployment and monitoring of media campaigns
Advice, Setup, Tracking & Analysis of campaigns
Participation in the company's strategic steering committee
Tools used daily:
Advertising platforms (Google, Meta, LinkedIn, Pinterest)
Looker Studio for detailed reports
Google Tag Manager for effective campaign tracking
Hubspot for organizing my work and communicating with clients
Meta Ads LinkedIn Ads Google Ads Google Tag Manager Team Management
COJECOM
DIRECTOR PAID MEDIA
DIGITAL AND IT
May 2014 - December 2019 (5 years and 7 months)
Villeurbanne, France
I joined this Lyon-based communication agency for a 6-month full-time end-of-studies internship, followed by a year of work-study during my Master 2 at ISEG. After these two experiences, I was hired on a permanent contract.

I started as a Paid Media consultant, then actively contributed to the creation and development of the agency's digital department, which was initially exclusively dedicated to the advertising sales of the newspaper 20 Minutes.

In this context, I participated in the recruitment and structuring of the digital team (15 people), their training, as well as the establishment of strategic partnerships (DSP, affiliation, social media).

My role gradually shifted towards business unit development, team management, and key account support.

I also had the opportunity to become a shareholder of the company by acquiring shares.

Main missions:
Recruitment and management of the technical team
Supporting clients in the deployment and monitoring of media campaigns
Consulting, setup, tracking, and analysis of campaigns
Training within the internal training center
Team Management Google Ads Meta Ads Google Tag Manager Training Delivery

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MASTER IN DIGITAL BRAND STRATEGIES
ISEG
2015
MASTER STRATÉGIES DIGITALES DES MARQUES
BTS INTERNATIONAL TRADE
2011
BTS COMMERCE INTERNATIONAL

Google Ads Search Certification
Google Ads
Conversion Tracking Data Analysis Tagging Plan Campaign Management Keyword Research Setup Ad Copywriting Keyword Strategy

Pauline Soyez

📊 Paid Ads & Tracking | ROI & Performance

About Pauline

I help you develop a relevant acquisition strategy through high-performing Paid Ads campaigns and reliable Tracking.

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Certifications

Skill set

Categories