Freelancer profile translated to English.
Back to original languageAbout Pauline
SEO Consultant | Natural Referencing | Personalized SEO Strategies
Hello, I'm Pauline, and my mission is simple: to make your site take off on Google without you having to dive intoSEOjargon! If you want to be easily found by your customers without spending hours on it, that's where I come in.
What I do for you:
🔍SEO Audit & Technical Optimization
- Complete analysis of your site to detect technical blocks and improve yournatural referencing.
- Concrete recommendations to **optimize your on-page SEO**: Hn tags, loading speed, internal linking, etc.
✍️SEO Web Writing & Content Strategy
- **Targeted keyword research**, to capture the attention of your prospects with terms specific to your business.
📅Content Strategy & Editorial Plans
- Development of editorial plans to ensure regular publication of optimized content.
Why choose me?
- I offer **personalized SEO strategies**: every business is unique, and your SEO should be too!
- A simple and concrete approach: I guide you without jargon, with practical and effective solutions.
- Concrete results: more visibility, more traffic, and customers who find you easily.
Tired of ready-made **SEO solutions**? Let's discuss your project and make your site shine!
Contact me to discuss **your SEO goals**!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- La Plume du SEOSEO Consultant - SEO Optimization Strategies for SMEs and E-commerceJanuary 2025 - Today (1 year and 5 months)**Complete SEO Audit**:
- Conductingtechnical and semantic SEO auditsto analyze site structure, performance, and content.
- Personalized recommendations to **improve organic visibility and Google ranking**.
Web Content Optimization:- **Writing SEO articles**, rewriting existing pages, and optimizing tags for better indexing.
- Creation ofsemantic coconutsto strengthen the authority of pages and the site as a whole.
*In-depth research and analysis of relevant keywordsfor each business, with a focus on terms with high potential and low competition.Performance Monitoring: Using Google Analytics and Search Console to track KPIs and adjust the SEO strategy based on results.Main tools used: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog. - Gustin Producteurs FermiersSEO and Marketing Strategies Manager - Digital Optimization for Local BusinessesJuly 2019 - March 2024 (4 years and 8 months)Les Epesses, France**On-Page and Off-Page SEO**:
- Implementation of technicalSEO actions(tags, internal linking, loading speed improvements)
- Backlink management to improve site **natural referencing**.
**Content Strategy**:*Creation and management of SEO-optimized contentfor blogs and websites.- Implementation ofeditorial calendarsand publication strategy to increase long-term engagement and traffic.
- Reporting and strategy adjustment: development of monthly reports onSEO performance(traffic evolution, rankings for targeted keywords, conversion rates) and adjustment of actions accordingly.
*Google My Business profile optimizationto improve local visibility, generate more in-store traffic, and increase quote requests.Tools used: WordPress, Google Analytics, SEMrush, Google My Business, Adobe Suite. - Agence MorganeWeb Marketing Officer - SEO Management and Content Creation for Company WebsitesDecember 2017 - March 2019 (1 year and 3 months)Les Herbiers, France**Website Management and SEO**:
- Supervision ofSEO article writing
- Content management and regular updates ofWordPresssites to ensure good **ranking on search engines**.
**Creation of Communication Materials**:- Development of visuals and marketing materials (banners, brochures, flyers) for online promotion of the company's services.
**SEO Performance Monitoring**:- Implementation of dashboards to trackSEO performanceevolution
- Analysis of results and adjustment of strategies.
**SEA Campaign Optimization**:- Setup and management of Google Ads campaigns to increase visibility and generate qualified traffic to the site.
Tools used: WordPress, Google Ads, Google Analytics, Trello, Adobe Suite.
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Education
- Bachelor Webmarketing and Community Management, Digital Communication and Media / MultimediaEcole supérieure des Pays de Loire (ESPL)2017Bachelor Webmarketing et Community Management, Communication numérique et média / multimédia
- Master in Teaching, Education, and Training Professions, Human Sciences / EducationUniversité d'Angers2014Master Métiers de l'Enseignement de l'Education et de la Formation, Sciences Humaines / Education