Freelancer profile translated to English.

Description

CRM expert for over 7 years, I have worked on numerous marketing projects in the consumer goods and luxury sectors. I have had the opportunity to manage teams both transversally and directly. I love working with creative teams as well as technical teams.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Devialet
CRM Manager
TECH
October 2017 - July 2021 (3 years and 9 months)
Paris, France
CRM Strategy: definition of the CRM roadmap

Branding: development of the graphic charter and tone of voice
on the mailing channel. Lead marketing calendar and content hand-in-hand with artistic direction.

Customer Experience: building customer journeys and prospect funnels, developing transactional emails, transversal management of store teams on CRM topics.

Tech: development of the CRM database management tool, construction of tables and sending workflows, coordination of technical teams on data flows.

Analytics: performance reporting and specification of 4 Tableau® dashboards.
Data Tables Technical Project Management Editorial Charter Graphic Charter Communication Data Quality PRM
Sarenza
CRM Manager
E-COMMERCE
June 2014 - October 2017 (3 years and 3 months)
Paris, France
Management: 4 people in charge of mobile CRM projects, lifecycle, commercial animation.

CRM Strategy: definition of objectives, budget, and priority projects. Loyalty program modeling and project specification. Activation of links with paid channels (test and learn on 3/6 customer segments: focus on best customers, first-time buyers, and dormant customer reactivation).

Legal: CNIL injunction management, technical preparation for GDPR.

CRM Project Manager, Sarenza – 2014 to Dec. 2016

Management: 2 direct reports, 14 transversal reports in charge of local deployment.

Customer Experience: design of recurring customer journeys and associated triggers. Management of customer surveys and NPS deployment.

Analytics: implementation of reporting on CRM trigger activity.

CRM Strategy: redesign of the welcome offer and associated email cycle.
Project Management Email Marketing Customer Journeys GDPR Reporting Performance Measurement