Freelancer profile translated to English.
Back to original languageAbout Pauline
15 years of experience
/ From startup communication to brand development consulting
/ Commitment to artistic and cultural initiatives
Nice to meet you!
In 2010, I joined leboncoin and was part of this French digital success story for nine years. Motivated to support the ambitions of this leader in the circular economy, I focused on defining the brand's foundational pillars, and developing the strategies and communication plans that drove the company's performance across all its audiences. By 2019, I felt the satisfaction of a bet won and a mission accomplished for the brand!
Since then, independently, I have been supporting growing companies with societal engagement potential (communication agencies, digital platforms, etc.) to ensure every initiative regains meaning and utility for the French public. Furthermore, for over 15 years, I have affirmed a particular attachment to creativity and expression by committing to promote artistic initiatives. Performer for the "Homonyma" project at the Rencontres de la Photographie d'Arles (2022) and at the Live Magazine at the Philharmonie de Paris (2023), Communication Consultant for the multidisciplinary arts festival "FEŸ" (2019-2020), Cultural Mediator for the musician Thylacine's exhibition-residency at the Magasins Généraux in Pantin (2019), Communication Consultant for the illustrator Odette Barberousse (since 2019).
A hands-on and tailor-made support:
- Project construction (business project, development recommendations, brand pillar writing)
- Creative thinking + creative brief for brand identity definition
- Development of communication strategy and action recommendations
- Management of multi-channel On & Off projects, PR
- Team management (creative, project, production)
- Budget allocation and management
See you soon!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- spintankConsulting Director and Development ConsultantCONSULTING AND AUDITSApril 2023 - December 2023 (9 months)Paris, France> Client retention: Europcar Mobility Group, Veolia, Anses> Development of a specific support offering for startups> Global development and prospecting strategy for the agency
- Le Quart d'Heure AméricainAssociate Director, in charge of Brands and Communication StrategiesCONSULTING AND AUDITSDecember 2020 - Today (5 years and 6 months)Paris, France- Structuring and developing the business: business plan, offering definition, recruitment of professional partners, commercial strategy and prospecting, financial and administrative management- Supporting studio clients; strategic thinking, brand and communication recommendations, project management- Clients: Brasserie Duyck, Jenlain, 20 Questions to the world, Bewiz, Alexandra Sojfer...
- Agence RaymondeConsulting Director, Brand, Development and Communication - Freelance -SOCIAL NETWORKSNovember 2020 - April 2022 (1 year and 5 months)Paris, FranceGrowth support:- strategic plan formalization- work on the brand platform with sector study- implementation of internal rituals and processes- acceleration and monitoring of the agency's communication projectsClient satisfaction development:- prospecting activation- management of key projects for the agency with tailor-made client support
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Education
- Master 2 Political and Social Sciences, specialization in Media and PublicsIFP - Institut Français de Presse, Paris II2010
- University Diploma in Technology in Information and Communication, Advertising optionIUT Réné Descartes, Paris V2007