Freelancer profile translated to English.

Description

Specialized in the management of event and digital projects, I support companies and brands in their strategic and operational challenges.

With a varied experience ranging from the organization of international events to the management of digital projects, I combine a strategic approach with a strong operational grounding. As a project manager, I have led missions for prestigious clients such as LVMH, L'Oréal, Huawei and Bpifrance. I have also managed large-scale events such as the Mondial de l'Automobile or the Anacofi annual convention at the Carrousel du Louvre, where I coordinated service providers, partners, and VIPs.

At the same time, my co-founding of humaya, a brand of women's shoes, has allowed me to develop a in-depth expertise in e-commerce, digital communication, but also in business development (wholesale, B2B). As sales manager, I led the B2B distribution strategy, developing relationships with retailers and department stores, while negotiating key partnerships to boost the brand's visibility in France and abroad.

In addition, I co-designed and led the digital strategy of the brand, deploying key actions such as strategic partnerships (brands, influencers, boutiques, etc.), the animation of social networks and the newsletter management. These initiatives have significantly strengthened the brand's visibility and boosted its sales. In addition, I oversaw the management of relations with our suppliers and partners.

My career reflects a balance between the organization of large-scale events and the management of digital projects, with a focus on optimizing performance. My goal is to put this expertise at the service of ambitious projects, optimizing processes while providing a strategic vision and effective execution.

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

Humaya Paris
Co-founder
RETAIL (SMALL BUSINESS)
October 2022 - Today (3 years and 8 months)
Co-founder of the women's shoe brand Humaya, where I am responsible for the overall strategy and business development, including B2B, wholesale and managing relationships with department stores and retailers.

Business development (B2B) : implementation of strategic partnerships and expansion in several markets (France and international).

Communication and digital strategy : implementation of digital campaigns on social networks, branding (brand image + shooting), partnerships.
Supplier relationship management : monitoring key partnerships, negotiations with suppliers and logistics management to ensure sustainable business growth.

Retail : management of our shared boutique in the Marais (good management of a point of sale, stock management, orders and after-sales service)
B2B2C Commercial and marketing strategy E-commerce Product development Supplier management Strategic partnerships SEO strategy logistics Social networks
Hopscotch
Event Project Manager – Mondial de l’Automobile
June 2022 - November 2024 (2 years and 5 months)
Paris, France
During the Mondial de l'Automobile, I managed the VIP management and coordination of associated events. My role was to ensure a quality experience for guests while ensuring the perfect organization of stands and relations with the media.

VIP management : coordination of relations with personalities and prestigious guests, and organization of their interventions and travel on the show.
Stand coordination : supervision of the various stands with a particular focus on quality and logistics.
Service provider management: management of service providers for the organization of special activities and the management of on-site services.
Public and media relations : collaboration with the media, management of print and digital press partnerships.
Event organization VIP Management Service Provider Management Public relations Logistics management Events Press Partnerships
IN VIVO & CO
Project Manager & Partnership Manager – Anacofi, Carrousel du Louvre
ENTERTAINMENT AND LEISURE
January 2024 - May 2024 (5 months)
Paris, France
As part of the Anacofi annual convention, I coordinated the entire event, from the selection of service providers to the management of partners. My main objective was to ensure the smooth running of the event and maximize the visibility of the partners present.

Event management : coordination of the installation of stands and animation throughout the convention (56 stands, 2 days) + closing party on a barge.
Management of suppliers and service providers : on-site staff, caterers, furniture supplies, transport, security, audiovisual and venue management
Transport and travel logistics: organization of transport for speakers and special guests, including the management of schedules, itineraries and transport reservations (cars, shuttles, etc.).
Creation and distribution of communication materials : development of visuals and promotional documents to inform and attract participants + visuals of the various stands (banner)
Real-time monitoring of the event : management of the smooth running of on-site activities (workshops, conferences, guest reception), with real-time coordination to resolve any unforeseen situation.
Supervision of technical aspects: verification of the installation of technical equipment necessary for conferences, presentations and workshops (sound, lighting, video projectors, etc.).
Management of badges and registrations: coordination of participant registrations for the event, creation and distribution of access badges, and management of arrival flows to ensure a smooth welcome.
Strategic planning partner relations event logistics Events Partnership Negotiation Project management