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Pauline ReyPR

Pauline Rey

Expert Graphic Designer PAO/Print, Art Director

€390/day
Lyon, FR
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Pauline

I create and manage the artistic and graphic strategy to bring your brands, products, and communication materials to life. Thanks to my experience in art direction, graphic design, and print, I design and produce all your communication materials (packaging, labels, brochures, posters, POS displays, pre-press and DTP operations) and digital assets (websites, mobile applications, banners, social networks, emailing), ensuring visual consistency and professional quality.

I guide you from the idea to delivery: defining the graphic charter, creating visuals and typography, supervising teams, and managing deadlines. My approach combines artistic sensibility, technical rigor, and strategic vision to optimize the impact of your materials, propose innovations, and maximize the performance of your projects. I also add a good dose of sparkling energy to make each project lively, effective, and impactful!

I lived in New York for 10 years, where I obtained a BFA from Pratt Institute, and I am perfectly bilingual in French and English. This international experience has allowed me to develop a cosmopolitan creative perspective and a professional approach adapted to various and demanding projects, both in France and internationally.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Pratt Institute
    Bachelor of Fine Arts in Communications Design (BFA)
    August 2020 - May 2024 (3 years and 9 months)
    Brooklyn, United States
    Bachelor of Fine Arts in Communications Design (BFA)
    Entrepreneurship Minor
    Graduation with Honors
  • G.I.E Flavien GCAT
    Art Director
    FASHION AND COSMETICS
    July 2021 - Today (4 years and 11 months)
    Lyon, France
    • Definition and implementation of the artistic, visual, and graphic strategy for all the Company's brands, products, and communication materials (graphic charter, logos, visuals, typography, color codes, etc.) and those of its clients.
    • Design and production of all communication materials necessary for the Company's products and services, including those for its clients, for all print, pre-press, and DTP communication materials (Packaging, labels, brochures, posters, POS displays, etc.) and digital (Websites, mobile applications, advertising banners, social networks, emailing, etc.)
    • Coordination and supervision of the Company's communication teams, monitoring the production of communication materials and managing deadlines, from brief to compliant delivery.
    • Strategic watch for innovation in the Company's visual communication and that of its clients, proposing ideas and supporting the development of new products and services.
    • Monitoring the performance and effectiveness of communication materials, implementing corrective and optimization actions.
    DTP Graphic Design Art Direction Project Management Packaging Graphic Designer
  • Pratt Institute
    Printer, Pre-press Operator, DTP Technician
    PRESS AND MEDIA
    February 2022 - May 2024 (2 years and 3 months)
    Brooklyn, United States
    • Preparation and checking of print files (resolution, CMYK colorimetry, bleeds, fonts).
    • Design of communication tools for the printing company (guides, educational materials, technical recommendations) to raise awareness of good printing practices.
    • Training of the school's students in DTP basics and best practices for preparing files for printing, support, and audit of the technical feasibility of projects.
    • Monitoring of print quality and adjustment of parameters during production.
    • Setup and operation of printing presses (setup, ink density, registration, loading of printing media).
    • Preparation of machine files according to production constraints.
    • Monitoring of machines during production, particularly on printers with selective varnish, white ink, and die-cutting (Roland DG equipment).
    DTP Printing Techniques Adobe Creative Suite Graphic Design Printing

Recommendations

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Isabelle Duchemin and 1 other person have recommended Pauline

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Education

  • Bachelor of Fine Arts in Graphic Design
    Pratt Institute
    2024
    Bachelor of Fine Arts (BFA) in Graphic Design Entrepreneurship Minor

Certifications

Skill set

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