About Pauline
English
Conversational
French
Native or bilingual
Experience
- STUDI🎓 Trainer and CoachEDUCATION AND E-LEARNINGJanuary 2022 - Today (4 years and 5 months)Paris, FranceI teach at Studi for Bachelor of Digital Project Management students, where I contribute in several ways:✷ I am part of the jury for end-of-year oral exams.✷ I am responsible for writing educational content.✷ I also organize Live sessions.Examples of topics I cover:✷ E-reputation.✷ Influence marketing.✷ Social Selling.✷ Content strategies.✷ Social media management.
- École d'art MJM - Rennes🎓 Trainer and CoachARCHITECTURE AND URBAN PLANNINGAugust 2022 - Today (3 years and 9 months)Rennes, FranceOnce a year, I give a presentation at the MJM graphic design school in Rennes to raise awareness among future interior designers about the importance of an online presence.These interior designers are undergoing career changes and most of them plan to open their own businesses later.The training takes place directly at the school and lasts for 3 hours.It focuses on the theme "Develop and Manage Your Digital Strategy".During this session, I explain:✷ The importance of differentiating themselves from competitors.✷ How to define a precise target audience.✷ The corresponding choice of social media platforms.I also cover:✷ The importance of a strong brand image.✷ Techniques for an effective launch.✷ Tips for better organization.Finally, I conclude with:✷ Raising awareness about prospecting.✷ Encouraging them to develop their network, both digital and physical.
- Fontaineo💻 Community Manager 📊 Social Media ManagerENVIRONMENTALNovember 2020 - April 2023 (2 years and 5 months)Paris, France👉 ROLES📊 Social Media Manager💻 Community Manager👉 CONTEXTThe Fontaineo team called on my services to manage their LinkedIn and Facebook accounts. The company needed to revitalize its publications and rethink its entire content strategy.👉 CHALLENGEHow to attract new prospects through social media?👉 SOLUTIONS✷ Creation of a new content strategy✷ Brainstorming new post ideas.✷ Competitive analysis.✷ Development of editorial calendars.✷ Creation of visuals and video content in Reel format (respecting their brand guidelines).✷ Social Media Reporting✷ Creation of a new community (engagement and interaction).✷ E-reputation management.👉 RESULT✷ Increase in followers on Facebook and LinkedIn accounts.✷ Increased company visibility.✷ Customer loyalty.✷ Increase in website visits.✷ Increased company brand awareness.✷ Increase in quote requests and discovery calls.
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Education
- Social Media and Web Marketing TrainingL'École Française2019
- Fundamentals of Digital Marketing TrainingGoogle Digital Workshop2019