About Pauline
- Creation or redesign of editorial strategy
- Social presence audit & competitive benchmarking
- Structuring a clear, coherent, human editorial line
- Creation of native and embodied content (UGC, face cam, immersive formats)
- Authentic storytelling to humanize brands
- Production of Reels, stories, carousels & short formats
- Community management (Instagram, LinkedIn, Facebook, TikTok…)
- Editorial planning & publication automation
- Creative direction: filming, editing, art direction, retouching
- Meta Social Ads campaigns
- Tests & iterations to boost high-performing formats
- KPIs, reporting & results analysis
French
Native or bilingual
English
Native or bilingual
Experience
- JCDecauxSocial Media ManagerPRESS AND MEDIAJanuary 2023 - Today (3 years and 5 months)Neuilly-sur-Seine, FranceDeployed and managed the social media strategy across multiple platforms.Designed and produced content aligned with brand image and platform conventions.Activated and optimized SMA campaigns focused on awareness and engagement.Analyzed performance through KPIs and social media reporting.Managed e-reputation and coordinated over 85 international subsidiaries.
- Rewind Creative AgencyHead of Social MediaJanuary 2021 - January 2022 (1 year)Birmingham, England, United KingdomDeveloped and executed social media strategies for over 15 B2B and B2C clients.Created content for social media, newsletters, and blogs.Implemented and optimized SMA advertising campaigns focused on traffic and conversion.Managed community management and community engagement.Led client relations and multi-account project management.
- Rewind Creative AgencyDigital Marketing OfficerJanuary 2020 - January 2021 (1 year)Birmingham, England, United KingdomManaged community management and digital content creation.Executed email campaigns, newsletters, and blog articles.Contributed to press relations and influencer marketing activities.Ensured analytical tracking and monthly reporting.
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Education
- Master LEA | Communication & MarketingUniversité LYON 32021Master LEA
- Marketing & BusinessSchool University of Hull2019Business