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Pauline P.PP

Pauline P.

Art Direction - Strategy & Communication

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

360° Art Director – Digital, Print & UI/UX

Art Director with 7 years of experience, available evenings and weekends for express missions, I design and manage coherent and impactful visual universes for 360° projects, from digital to print.

I support brands in all aspects of their visual identity: global art direction, graphic design, editorial and marketing materials, layout, and directing photoshoots to ensure aesthetic and strategic continuity.

I also have solid expertise in UI/UX design, from creating wireframes and prototypes to designing web interfaces and applications, always with a focus on a clear and engaging user experience.

🎯 Express missions & reactivity
Mini-projects in 24–48h
Quick creation of print or digital materials
Layout and art direction for small urgent projects
My goal: to create universes that make a mark, make sense, and meet the immediate needs of brands, even on tight deadlines!

Let's discuss your project 😉
  • Spanish

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • CHANEL
    Art Direction
    LUXURY GOODS
    April 2024 - Today (2 years and 2 months)
    Paris, France
    Art direction and graphic design
    Creation of visual universes and strategic support: art direction on all types of projects and design of 360° communication materials (web, print, newsletters, digital content, and UI/UX digital interface creation). Art direction for events & publishing projects.
    Print Graphic Design Art Direction UI/UX Design Communication Strategy Digital Communication
  • Freelance
    Brand & Communication Art Director
    FASHION AND COSMETICS
    May 2023 - Today (3 years and 1 month)
    Enghien-les-Bains, France
    - Strategic support for brand identity evolution
    - Design of multi-channel communication campaigns
    - Product launch strategies
    - Creation of print & digital materials
    - Video editing and motion design
    - Art Direction for key brand moments (Events, Window Displays, Collections, Products & Packaging, ...)
    - Structuring a creative team & managing daily requests
    - Supervision of graphic projects
    - Training in design & art direction
    Art Direction Training Visual Identity Web Integration Sales Force
  • Groupe ETAM
    Art Director
    FASHION AND COSMETICS
    October 2021 - Today (4 years and 8 months)
    Paris, France
    Management of the Graphic Studio's schedule and workflow (managing requests from 360° teams, forward planning, anticipating key periods, task allocation, and deadline adherence).

    360° Graphic Creation
    - Evolution of brand templates and visual identity
    - Creation of digital and print assets for each collection - weekly operations: e-commerce sliders, digital assets, creative newsletters, sponsored content, ...
    - UI/UX web design functionalities
    - Creation of materials for International Marketing in-store campaigns (POS, window displays, ...)
    - Photographic & video assets
    - Support on certain photo & video shoots
    - Brand brainstorming & graphic trend monitoring - 360° trends
    - Mentoring, management, and training of new employees
    - Various training sessions & group conferences: Eco-responsibility 🌿, CRM, Metaverse, ...
    - Artificial Intelligence: creation of reworked texts, images, first global poster with an AI-generated model, displayed on bus shelters.
    Art Direction Social Media Photoshoot Content Marketing Communication Strategy

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Education

  • Master's Degree in 360° Art Direction
    LISAA Paris
    2021

Skill set

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