About Pauline
Spanish
Conversational
English
Fluent
French
Native or bilingual
Experience
- CHANELArt DirectionLUXURY GOODSApril 2024 - Today (2 years and 2 months)Paris, FranceArt direction and graphic designCreation of visual universes and strategic support: art direction on all types of projects and design of 360° communication materials (web, print, newsletters, digital content, and UI/UX digital interface creation). Art direction for events & publishing projects.
- FreelanceBrand & Communication Art DirectorFASHION AND COSMETICSMay 2023 - Today (3 years and 1 month)Enghien-les-Bains, France- Strategic support for brand identity evolution- Design of multi-channel communication campaigns- Product launch strategies- Creation of print & digital materials- Video editing and motion design- Art Direction for key brand moments (Events, Window Displays, Collections, Products & Packaging, ...)- Structuring a creative team & managing daily requests- Supervision of graphic projects- Training in design & art direction
- Groupe ETAMArt DirectorFASHION AND COSMETICSOctober 2021 - Today (4 years and 8 months)Paris, FranceManagement of the Graphic Studio's schedule and workflow (managing requests from 360° teams, forward planning, anticipating key periods, task allocation, and deadline adherence).360° Graphic Creation- Evolution of brand templates and visual identity- Creation of digital and print assets for each collection - weekly operations: e-commerce sliders, digital assets, creative newsletters, sponsored content, ...- UI/UX web design functionalities- Creation of materials for International Marketing in-store campaigns (POS, window displays, ...)- Photographic & video assets- Support on certain photo & video shoots- Brand brainstorming & graphic trend monitoring - 360° trends- Mentoring, management, and training of new employees- Various training sessions & group conferences: Eco-responsibility 🌿, CRM, Metaverse, ...- Artificial Intelligence: creation of reworked texts, images, first global poster with an AI-generated model, displayed on bus shelters.
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Education
- Master's Degree in 360° Art DirectionLISAA Paris2021