Pauline Pignault

Guiding B2B customers through their usage of Smily's Software, helping them improve their results and performances, and their guests relationships and management :

Websites customizations projects management for B2B customers. CRM, marketing and SEO consulting for B2B customers.

Participating in Smily's marketplaces marketing management (marketing campaigns management on Veepee & Cdiscount) and partnerships success (Igloohome, Swikly, Plum Guide, Holidu, etc.).

French copywriting for the new Smily website.

Product development & brand launch. 360-degree marketing and communication. B2B and B2C sales, in-store and online, locally and internationally. Team management and project management (production, logistics, sales, marketing & communication). Creation and management of the e-commerce site and social media. Digital events, CRM, Customer Service & After-Sales Service. Event organization (pop-up stores, private sales, product launch parties, etc.). Partnership management.

Creation of digital content (e-learnings, quizzes, contests, etc.) for beauty advisors.

Internal communication: management of the French Marketing Department's Intranet. Training of new internal employees on the use and updating of the intranet. Training of internal employees on the challenges of social media.

E-retail: development of the 2017 e-trade plan, strategic thinking, art director briefing, implementation and coordination of promotions with e-retailers.

Omnichannel CRM