Freelancer profile translated to English.
Back to original languageAbout Pauline
I help entrepreneurs, especially women with committed projects, to build a clear, aligned, and profoundly human brand.
My role: to translate what you do, who you are, and what you stand for... into a clear, coherent, and impactful strategy.
Positioning, brand identity, editorial line, content:
I help you bring meaning back into your communication so it becomes a true lever for development without exhausting you or distorting who you are.
My approach is simple:
less noise, more accuracy.
less ready-made recipes, more intention.
Because a strong brand isn't the one that does the most.
It's the one that is understood, felt, and chosen.
French
Native or bilingual
English
Conversational
Italian
Conversational
Can work on-site
Mulhouse (up to 50km)
Experience
- Pauline PeduzziDigital marketing & communication consultantSOCIAL NETWORKSJanuary 2023 - Today (3 years and 7 months)Thann, France• Supporting entrepreneurs and companies in structuring their digital communication strategy• Defining positioning, brand identity, and editorial line• Developing clear action plans and editorial calendars• Community management: managing and animating social networks (LinkedIn, Instagram, Facebook, Pinterest)• Creating and writing content (posts, articles, newsletters, web content)• Developing visibility and community engagement• Adapting messages according to brand universes and target audiences• Performance analysis, reporting, and strategic recommendations• Training and supporting clients to gain autonomy
- MGBPRINT-Habsheim68440Marketing and communication manager for VSEsARTS AND CRAFTSJanuary 2017 - January 2023 (6 years)Soultz-Haut-Rhin, France• Global management of marketing and communication strategy• Defining B2B and B2C communication directions• Implementing and managing the editorial calendar• Community management and digital visibility development• Creating multi-format content (social media, website, sales materials)• Managing and optimizing the website (content, updates, customer journey)• Creating sales support tools• Monitoring performance and adjusting actions• Coordinating marketing projects independently
- Atelier de NoémiMarketing and communication managerARTS AND CRAFTSJanuary 2016 - January 2019 (3 years)Soultz-Haut-Rhin, France• Developing marketing strategy• Defining brand identity and editorial line• Creating digital and print content• Managing and updating the website (e-commerce or showcase)• Publishing and distributing content• Community management: animating social networks• Business development and prospecting actions• Creating communication materials (visuals, documents, sales tools)
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Education
- Digital Marketing CertificationLearningShelter2024Certification Marketing Digital
- Master 2 Marketing and Market ListeningEM Strasbourg Business School2017Master 2 Marketing et Ecoute des Marchés
Certifications
- Digital MarketingLearningShelter2024