Freelancer profile translated to English.
Back to original languageAbout Pauline
Your brand has potential. I give it character.
I am an art director and freelance graphic designer, specializing in the creation of visual identities and websites.
I support brands and creative projects in building clearer, more coherent, and more recognizable visual universes.
My work consists of transforming an idea, an energy, or an intuition into a living artistic direction, capable of making an impact and lasting.
Visual identity, art direction, website: I build universes designed to be immediately identifiable and memorable.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pauline pasqualiArt DirectorARTS AND CRAFTSDecember 2021 - Today (4 years and 8 months)Bordeaux, FranceYour brand has potential! I give it character.Branding, website, and illustration: imagine and create unique, lasting, and memorable universes, designed to reveal the essence of your brand and leave a strong impression on your audience.Because a strong identity is not just beautiful: it tells a story, creates emotion, and makes people want to remember it.
- POP'ARTGraphic DesignerENTERTAINMENT AND LEISURESeptember 2023 - September 2024 (1 year)Bordeaux, FranceI work on the creation and adaptation of visual content for brand universes, mainly in the digital and event sectors.- Creation of motion graphics.- Photo editing.- Adherence to and adaptation of the graphic charter across different communication media to ensure a consistent and recognizable visual identity.- Creation of content for the events sector (Instagram, Facebook, stories, and posts).- Participation in strengthening the identity of venues through visuals adapted to their universe.
- Shinken SolutionsGraphic Design Concept DeveloperSOFTWARE PUBLISHINGSeptember 2021 - April 2023 (1 year and 7 months)Bordeaux, FranceI was involved in the design and improvement of a software, working on its design and user experience to make it simpler, clearer, and more enjoyable to use, even for people with little computer knowledge.- Creative watch to inform design choices and evolve the interface relevantly.- Creation of interface mockups to structure and visualize user journeys.- Redesign and addition of new features to improve the tool and its daily use.- Regular exchanges and meetings to monitor features and their proper integration.- Creation of motion graphics to support certain uses and enhance the user experience.- Teamwork with developers and stakeholders to ensure overall project consistency.
Reviews
T
Théo
Merci pour la qualité des visuels. - Horizon Nutrition
Reviewed on 1/26/2026
Thank you very much Pauline for the quality of the visuals you generated for my supplement brand. I am very satisfied (and so is my community).
See you soon, I hope,
Théo
Emilie
Roche Diagnostics - France
Reviewed on 5/9/2025
I was delighted to collaborate with Pauline on a very urgent graphic design project. Pauline was responsive, showed initiative, and helped us complete this project within the given deadlines (very short ones). I highly recommend Pauline, who immediately understood our needs, the challenges, and our constraints. I wouldn't hesitate for a second to offer her other missions!
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Education
- RNCP Level VII (Master's Degree), Art DirectorLISAA - The Higher Institute of Applied ArtsIdentité Visuelle, Web Design, Motion Design, Projet client, Expérimentation et innovation, Workshop graphisme engagé
- RNCP Level VI (Bachelor's Degree), Graphic Designer-CreatorLISAA - The Higher Institute of Applied Arts2022Croquis d'extérieure, Modèle vivant, PAO, Photographie, Design d'espace, Web Design, Motion Design, Vidéo