Freelancer profile translated to English.

Description

I support companies that are launching, repositioning, or transforming their brand.

I cover everything from brand strategy to art direction: positioning, brand platform, brand idea, visual identity, creative territory, rebranding, and deployment.

With over 15 years of experience, I work with startups and SMEs as well as agencies and marketing teams who need a senior perspective to clarify their brand, structure a project, or strengthen their creative direction.

My role: to transform a sometimes still vague ambition into a clear, unique, and coherent brand across all its touchpoints.

I can support you with:

• Brand strategy and positioning

• Creation or redesign of a visual identity

• Definition of a concept and creative territory

• Art direction for a campaign or launch

• Creation of a brand book and a scalable graphic system

• Outsourced creative direction or temporary team reinforcement

• Creation of a brand illustrative territory

Notably, I participated in the strategic and creative co-piloting of Electra's rebranding, in collaboration with the agency Koto, then supported its deployment on the product, website, campaigns, social media, and internal tools with Pelostudio.

I work remotely throughout France and can travel occasionally to Vannes, Rennes, Nantes, or Paris.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Vannes (up to 10km), Nantes (up to 10km), Rennes (up to 10km)

Brand Appart
Head of Brand & Creative Director
January 2026 - Today (7 months)
Hôtel de Ville, Paris, France
I lead brand strategy and creative direction for the agency, for Brand Appart and its clients.

I work on launch, repositioning, and rebranding issues, with a role in strategic framing, art direction, and creative supervision.

• Definition of brand platforms: positioning, promise, personality, messages, and storytelling
• Construction of brand ideas, creative concepts, and visual territories
• Art direction of brand identities, campaigns, and communication materials
• Translation of strategy into coherent and actionable design systems
• Presentation and defense of recommendations to clients
• Supervision of designers and coordination of creative partners
• Structuring of work methods, validations, and quality standards
• Guarantee of consistency between strategy, identity, product, and communication

This role allows me to support brands from the initial reflection to the concrete deployment of their identity.
Brand strategy Branding Creative direction Messaging Naming
Electra
Lead Brand Designer
March 2023 - July 2024 (1 year and 4 months)
Participation in the strategic and creative piloting of Electra's rebranding, in collaboration with the Brand Committee and the agency Koto.

• Co-definition of positioning, brand idea, and identity foundations
• Support for the deployment of the new brand with Pelostudio on the website, application, social networks, and campaigns
• Creation and distribution of the Brand Book and internal tools to facilitate the adoption of the identity
• Direction of photo shoots: mood boards, castings, and coordination of service providers
• Implementation of creative rituals to structure and unite the Design team
• Coordination of Product, Communication, and Marketing teams to ensure brand consistency across all touchpoints

This work has led to the establishment of a coherent 360° identity, quickly adopted internally and capable of supporting Electra's European development.
Rebranding Visual identity Brand strategy Art direction Branding
Yousign
Senior Brand Designer
April 2022 - August 2022 (4 months)
Brand design mission carried out within Yousign, a European company specializing in electronic signatures.

I contributed to the development and deployment of the brand identity on various internal, event, and editorial subjects.

• Creation of the visual identity for the "Yousign for the Future" label, dedicated to the company's CSR commitments
• Design of graphic universes for internal teams and initiatives
• Art direction of communication materials for the B2B Rocks trade show
• Creation of original illustrations for editorial content, internal communication, and employer branding
• Adaptation of the brand to social media, landing pages, infographics, and print materials
• Facilitation of co-creation workshops with internal teams
• Guarantee of visual consistency across different media and communications

This mission allowed me to work on a SaaS brand through very diverse applications, while maintaining a coherent and recognizable visual system.
Visual identity Branding & Identity Illustration