Freelancer profile translated to English.
Back to original languageAbout Pauline
I am an artistic director based in Lyon. After 10 years of experience (agency and freelance) in France and Canada, I decided to develop my freelance activity. I started my career in a communication agency in Paris, working with players in the public, institutional and environmental fields. Versatile and rigorous, I respond to projects in a global way to set up a visual identity, design various communication materials or create the design of a website.
I work both directly with my clients and as a service provider for communication agencies. Offering quality work, solutions adapted to needs and listening to my clients are my priorities.
English
Native or bilingual
Can work on-site
Lyon (up to 20km), Annecy (up to 10km), Bourg-en-Bresse (up to 10km)
Experience
- FreelanceArtistic directorDIGITAL AND ITJuly 2014 - Today (12 years and 1 month)Lyon, France• Creative research, implementation of ideas and messages in line with the client's needs and requests• Design and creation of visual identity and communication support from the idea to the realization• Artistic direction and creation of visual identity• Development of marketing strategy• Creation of logos and printed communication materials• Website creation (CMS: Wordpress, Squarespace) as well as in partnershipwith developers• Communication on social networks• Creation of visuals for digital distribution• Project management from the idea to the manufacturing/web publication/printing
- Résonance PubliqueArtistic DirectorDIGITAL AND ITJune 2020 - September 2022 (2 years and 4 months)Lyon, FranceCreation of visual identity and communication campaigns for local authorities and public institutions. Work on topics of general interest, environment and mobility.
- Mon UnivertArtistic DirectorDIGITAL AND ITApril 2019 - November 2019 (8 months)Lyon, France• Graphic creation on the themes of mobility, energy and heritage• Development of various communication materials (brochures, posters, websites...)• Creation of maps and illustrations
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Education
- Master Artistic Direction in Graphic DesignAutograf2013- Compréhension et définition des objectifs de communication - Animation de la réflexion artistique et recherche de concepts créatifs - Conception, création et coordination des supports de communication
- BTS Visual Communication option Graphic Design, Publishing, AdvertisingLycée Pasteur, Besançon2011Conception et création de supports de communication variés (logo, brochures, affiches, etc..), illustration, apprentissage des logiciels de la suite Adobe (en particulier Indesign, Illustrator, Photoshop). Réflexion autour des besoins et des axes de communication pour trouver des solutions pertinentes.