Freelancer profile translated to English.

Description

CRM & E-merchandising Expert | Acquisition, Conversion & Loyalty

I help companies better leverage their customer data and activate high-performing marketing levers to generate more growth.

👉 My Expertise:

- CRM Strategy & Marketing Automation (emailing, scenarios, segmentation)

E-merchandising Strategy:

- Customer Journey & Conversion Optimization

- Website Animation

💡 My Approach: Data-Driven and Results-Oriented

I analyze, structure, and activate the right levers to sustainably improve your performance.

✔️ CRM and/or E-merchandising Audit

✔️ Campaign & Workflow Implementation

✔️ Website Animation

✔️ Performance Analysis & Continuous Optimization

Objective: Transform your leads into loyal and profitable customers and increase your repurchase rate.

Proactive, reliable, organized, I define the right digital and marketing levers, and support you in implementing the various actions.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

C-MonEtiquette
CRM & Merchandising Manager
E-COMMERCE
July 2022 - Today (4 years and 1 month)
Bordeaux, France
5 sites: France, Spain, Italy, UK, and Germany

CRM & Relational Marketing
Definition and management of the CRM strategy (activation, loyalty, reactivation)
Management of the CRM animation plan (email campaigns, automated scenarios, customer lifecycles)
Segmentation of the customer base and personalization of communications
KPI analysis (engagement, conversion, ROI) and implementation of optimization plans (A/B tests)
Supervision of transactional emails and marketing pressure
Management of CRM tools and data quality assurance (GDPR compliance)
Coordination with e-commerce, product, and communication teams

Merchandising & E-commerce Performance
Definition and deployment of the merchandising strategy (structure, navigation, product highlighting)
Optimization of user journeys and customer experience (UX: Redesign Home, menu, themed pages...)
Management of the product catalog (content, visuals, ...)
Management of commercial operations (key events, promotions, launches)
Collaboration with technical and marketing teams

Management & Cross-functional Projects
Coordination and management of digital projects (new CRM tools, marketing automation)
Management
Deployment of new growth levers (marketing automation, new channels)
CRM Strategy E-commerce Strategy Digital Communication Email Marketing E-merchandising
JTI (Japan Tobacco International)
Digital Project Manager
IMPORT AND EXPORT
October 2018 - November 2021 (3 years and 1 month)
Paris, France
Web Marketing
Contribution to the definition and deployment of the digital strategy (e-commerce site & marketplaces)
Management of commercial operations (promotional key events, highlights)
Optimization of natural referencing (SEO): continuous improvement of content, article creation, optimization of visuals and HTML
Management of social networks and influencer strategy (animation, agency coordination)

CRM
Planning and coordination of email campaigns (marketing and commercial)
Audience segmentation and campaign targeting
Analysis of customer data and KPI monitoring

E-merchandising
Management and optimization of the product catalog (UX, content, SEO)
Website animation and product highlighting (best-sellers, new arrivals, promotions)
Continuous improvement of product sheets (visuals, descriptions, conversion)
Project Management Web Marketing Strategy CRM Content Marketing Magento 2
E-ROAD
Marketing and Communication Project Manager
IMPORT AND EXPORT
September 2017 - November 2018 (1 year and 3 months)
Paris, France
E-merchandising: B2B and B2C e-commerce sites (E-ROAD, Wheelngo)
Definition and optimization of merchandising: product highlighting (best-sellers, new arrivals, promotions), optimization of customer journeys and navigation
Product catalog optimization: content, referencing, price and stock management
KPI analysis and performance reporting

Digital Acquisition and Loyalty Strategy
Social media animation (Facebook)
Creation and publication of engaging content
Community animation and management
Marketplaces (Cdiscount, Fnac-Darty, Boulanger, Conforama, Rue du Commerce, Go Sport)
Management of commercial operations (sales, private sales, promotional key events)
Product catalog optimization: content, referencing, price and stock management
KPI analysis and performance reporting
E-merchandising E-commerce Strategy Website Animation Management Marketplace