Freelancer profile translated to English.
Back to original languageAbout Pauline
Hello, I'm Pauline, a Product Designer (UI/UX) with 4 years of experience in B2C E-commerce.
What I do:
- Create clear, consistent, and scalable interfaces (UI & Design System)
- Optimize your key journeys: checkout funnel, account area, onboarding, etc.
- Design precise deliverables, thought out for development teams
- Align brand, product, and user experience
- Test, iterate, and adjust based on user feedback
My added value:
I bridge the gap between your business vision, field needs, and technical realities, ensuring your products are both high-performing and easy to maintain.
My values:communication, transparency, collaboration... and always good humor!
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- AdeoProduct DesignerFebruary 2026 - Today (4 months)Assisting teams in optimizing and designing the experience for Leroy Merlin professionals on mobile and web apps, from onboarding to billing.
- KiabiFreelanceRETAIL (SMALL BUSINESS)July 2025 - July 2025Automationof paid banners: creation of masters and variations for display and social ads on Figma. This ensures graphical consistency and seamless integration with the design system, optimizing processes.
- PerfectDraftProduct DesignerE-COMMERCENovember 2021 - April 2025 (3 years and 5 months)Lille, France
- My Kegs (PerfectDraft App): design of the feature, participation in usability testing in collaboration with a UX designer. Result: +5% conversion rate.
- Redesign of the PerfectDraft website (UK & EU): Collaboration with a UX designer to improve user experience and performance, including audits, user feedback, data analysis, XP maps, and wireframes.
- Redesign of Onboarding Emails for different countries to increase app downloads and improve user engagement. Result: Overall average increase: +104.9% app download conversions.
- Creation of Landing Pages.
- Participation in the Dynamic Yield Proof of Concept in collaboration with the Product Manager. Design of personalized assets according to customer preferences and company objectives, for A/B testing. Result: Average: +91% CTR, +21% add to card, +26.3% CR Uplift
- Member of the Core Design System team: co-creation of components, accessibility optimization, and contribution to documentation.
- Creation and design of a marketing template, making teams autonomous, optimizing processes, and reducing developers' workload for time savings and better resource allocation.
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Education
- UX/UI Designer (CSFP) Webdesigner (RNCP)Webstart2021UX/UI Designer (CSFP) Webdesigner (RNCP)
- Bac Sciences Médico-Sociales2005Bac Sciences Médico-Sociales