Freelancer profile translated to English.
Back to original languageAbout Pauline
Coming from an unusual background as a CRM Manager and Product Owner, I have been working as an independent UX/UI Designer for 5 years.
I am involved in all phases of design thinking:
• User research: to understand the emotions felt by your users on a digital and/or physical journey and to provide you with an audit based on observations and interviews conducted in the field.
• Project scoping: to define the real problem faced by your users and to design solutions that meet your business objectives.
• Ideation workshop: to allow your users to participate in the product design phase and generate ideas for future development.
• Prototyping: to create the selected solutions in the form of mockups and optimize the usability of your interfaces.
• User testing: to have users test the mockups, repeat the prototyping and testing phase if necessary, and then develop the appropriate experience for your clients.
Implementing the UX approach within projects is logical, complete, and fundamentally captivating for me.
Beyond my UX design mission, I ensure the business value of the company to integrate user experience improvements into a coherent and fluid whole.
More specifically, here is how I can assist you:
• User research techniques: Personas / Pain Points / Storyboard / Experience Map
• Information architecture
• Wireframes, i.e., mockups for App, mobile, and desktop sites
• Web design: redesign / creation / landing page // Wordpress
Want to know more about my background?
Contact me on Malt!
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Paris 1er Arrondissement (up to 15km), Clermont-Ferrand (up to 20km)
Experience
- FREELANCEUX Researcher / Product designerE-COMMERCEMay 2018 - Today (8 years and 3 months)Paris, FranceReferences: France Télévisions, KPMG, Roche Pharmaceutical Laboratory, Carrefour Drive, 6play, Testapic, Pages Jaunes, Eco-mobilier, Allotattoo...• UX/UI Thinking• User interviews and observation• Reporting and audit• Facilitator: workshop animation• Prototyping• Wireframing• User testing and reporting• Web design / UI
- Le Génie des Travaux (Groupe ENGIE)Product OwnerCIVIL ENGINEERINGJuly 2017 - May 2018 (11 months)Paris, France• Ensure the implementation of the Génie brand's communication strategy• Guarantee the consistency of messages across different channels• Coordination of ENGIE stakeholders• User journey optimization• Product roadmap vision• Production of materials with the UX / UI team• Definition of new features with business and technical teams• Management of the traffic acquisition team• Analysis of SEO / SMO / SEA performance
- MyBestProCRM ManagerE-COMMERCEOctober 2014 - June 2017 (2 years and 9 months)Paris, France• Management of multi-channel CRM campaigns• Customer marketing animation• Customer journey optimization• Scheduling of solicitations and follow-ups• Customer consumption analysis• Database qualification and segmentation• Coordination of editorial teams and SEO content publication• Management
Reviews
Aude
Roche Pharma - France
Reviewed on 1/9/2023
Aude
Roche SAS
Reviewed on 1/3/2022
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 / Digital Communication and CreationISCOM Paris2014• Digital Planning : - Insights consommateurs et UX - Innovation technologique et tendances digitales - Veille • Digital Brand Management : - Brand content - Social media content management - Transmedia et surfing storytelling - CRM - Génération et gestion de leads - Stratégies du search et de positionnement - Display et publicité • Environnement digital : - Webmarketing - Mesure - Performance et business analytics
- Master 1 / Marketing & AdvertisingISCOM Lyon2013• Gestion de projet et management d'équipe et de la clientèle • Conseil • Stratégies cross canal • Budgétisation • Planning stratégique • Éditions digitales • Management et motivation d'équipes • Culture artistique • Création publicitaire • Techniques de la créativité • Connaissances sociétales et études
Certifications
- UX Design CertificationGobelins, l'école de l'image2018