Freelancer profile translated to English.
Back to original languageAbout Pauline
I have been working in the field of Growth Marketing and Paid Media for 7 years. Genuinely passionate, I would be delighted to assist you in developing your project by establishing your digital strategy, strengthening your presence on social networks, and supporting you on various acquisition levers (SMA - SEA - Programmatic).
🧡 Client references: Somfy France, Somfy Spain, Verisure, Voyages Privés, Von Dutch, Freegun ...
🔹 Implementation of acquisition and remarketing strategies on various levers (Facebook, Instagram, Google, TikTok, Pinterest, etc.) and for different objectives (Branding - ROI - Lead Generation - Traffic...) for both B2C and B2B targets.
🔹 Management and optimization of your campaigns and implementation of weekly reporting on performance tracking.
🔹 Setup of your tracking via GTM to monitor desired conversions.
I can also assist you in building your Social Media strategy and your community management:
🔹 Implementation of a social media strategy and optimization of your presence on social networks (creation and optimization of your pages, creation of an editorial line and graphic charter adapted to your brand, implementation of a monitoring system).
🔹 Community Management (creation of a publication schedule, creation and publication of content in terms of writing and graphics, implementation of the editorial line).
🔹 Creation of ad hoc content, written and graphic, in various formats (print, digital, video, motion design...)
🔹 Customer loyalty, engagement, and moderation of your communities.
🔹 Internal training sessions "Building Loyalty and Moderating Your Pages" and "Creating Ads on Facebook and Instagram".
Looking forward to assisting you with your projects!
English
Fluent
French
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- AdQualityGroup Manager AcquisitionCONSULTING AND AUDITSJuly 2022 - Today (3 years and 11 months)Paris, France
- AdQualitySenior Acquisition ConsultantCONSULTING AND AUDITSNovember 2021 - June 2022 (8 months)Paris, FranceManagement of a portfolio of various clients, including key accounts:- Implementation of digital acquisition strategies- Management of client budgets- Daily optimization and management of paid campaigns (SMA / SEA / Programmatic)- Reporting and strategic recommendations based on client objectives (LeadGen, ROI, Branding, Traffic)- Daily support and client relationship management- Participation in RFPs
- AdQualitySenior SMA ConsultantCONSULTING AND AUDITSAugust 2021 - October 2021 (3 months)Paris, FranceManagement of "Verisure" and "Autobiz" accounts:- Strategic advice and recommendations- Social media campaign management- Budget management- Reporting, analysis, and adjustments
Recommendations
PB
BC
+5
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Education
- Innovative Project Management & Digital CommunicationCesacom Paris2018Modules validés : - Innovation et stratégie d’entreprise Stratégie d'entreprise RSE stimulateur d’innovation Management interculturel & intergénérationnel Management de projet : tradi ; Agile ; Scrum Gestion de projets innovants Risk management / Change management Business-Plan & Business-Model - Écosystème digital Social media : community management et « boost » SEO Search et display UX Digital design Atelier application mobile - Innovation des entreprises Management de l’innovation Entreprises en réseau Intrapreuneuriat Start-ups Entreprises digitales
- Master 1 Digital Marketing and E-BusinessECITV2017Modules validés : - Stratégie de référencement - Google challenge - Stratégie de communication web : publicité, affiliation, display, e-mailing - Enquête de satisfaction online - Achats d'espaces online - Stratégies de social média et E-reputation - Marketing Mobile - Marketing Viral - Stratégie marketing - CRM et E-CRM - Stratégie de distribution multicanale et E-commerce - Stratégie de communication 360° - Techniques de web éditorial - Gestion des RP 360° : blog, newsletters - Langages de programmation avancés : PHP, SQL, Javascript, Ajax, Jquery, HTML5 - Webdesign : photoshop, illustrator, flash - Stratégie d'entreprise - Intelligence économique : veille stratégique - Gestion de projet web - Consulting Project - Anglais professionnel - Techniques de créativité - Prise de vue - Prise de son - Montage vidéo
Certifications
- Google Analytics Individual CertificationGoogle2018