Pauline L.

1. Creating educational content for our customers and partners on new features, AI, and prompting. 2. Developing and executing a marketing plan to enhance the reach of our content both internally and externally. 3. Implementing a marketing automation strategy to increase platform registrations and course completion rates (welcome email creation, workflow setup, keyword strategy). 4. Building and managing a dedicated LinkedIn community for our customers. 5.Tracking and analyzing key performance metrics using GA4. Cross-functional projects: UX writing, Figma template design. All my content and presentations are now written in English.

1. Creation of articles to feed the blog (2 articles per month) - varied themes: AI, data management, enriching product data - targets: marketplace, e-merchants, retailers, B2B distributors 2. Creation of marketing resources (white paper, infographic, others) downloadable to generate leads 3. Redesign of the website and mainly the 'Resources' page in order to improve SEO and Inbound entries 4. Development of monthly marketing campaigns (newsletters, emailing) + Monitoring of key metrics via GA4, Hubspot and Hotjar 5. Organization of events (creation of flyers, roll-ups and other marketing content for trade shows (e.g. Tech For Retail, Hub) 6. Management of social networks (LinkedIn and Twitter) - 3 publications per week 7. Collaboration for the development of the year's marketing plan In view of the merger with our long-standing partner Akeneo, I also had the opportunity to work on this transition which was done smoothly on all subjects with regard to final communication, handover, announcement to partners, customers, management of networks, email campaign to transfer the existing database.

In charge of editorial content about payroll management issues and legal news in social law. 1. Reflection on the needs of prospects and the different content to be produced 2. Manage future projects whose needs have been identified: contact with other companies for co-creation, relay with the various teams internally to create the best possible content, etc. 3. Creation of the various necessary content (white papers, newsletter, one pagers, news articles, videos, webinars...) 4. Analyze the impact of the content created in order to prioritize certain content and optimize others (SEO etc). This list is not exhaustive. For a certain time I also managed social networks (LinkedIn, Twitter and Facebook)