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Pauline LagardePL

Pauline Lagarde

CMO | Development | Communication

€550/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

15 years of experience in B2B, B2B2C, and B2C.
My specialties: E-commerce, marketing, content, and offline/online branding.
I have worked at: Nestlé, InVivo, Antalis, Bragard, G-Heat.
Annual Revenue: from 1.5m to +6bn

👆 Why me?

> I have a realistic understanding of your challenges: I have worked in companies of all sizes, from well-established world companies (Nestlé, InVivo, Antalis), through SMEs in transformation (Bragard), to startups in structuring/acceleration phases (G-Heat). I can help you accelerate your e-commerce development, support your digital transition, or build your brand awareness according to your needs and resources.

> I am needs-oriented: I will never advise you on the latest trendy tool everyone is talking about if it's not suitable for your needs, your organization, your resources. I take the time to understand your structure, your organization, your constraints, and especially your needs and your clients' expectations to guide you towards the best possible solution.

> I have a project-based approach: defining a need, a deadline, a budget, communicating, sharing, arbitrating, anticipating, supporting, and training are my key strengths for project success. I am pragmatic!

Finally, I attach particular importance to aesthetics and brand image, I am convinced that every detail counts: you only get one chance to make a good impression.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Nantes (up to 50km), Paris (up to 10km)

Experience

  • Pauline LAGARDE EI
    CMO & Outsourced Sales Manager
    E-COMMERCE
    March 2023 - Today (3 years and 4 months)
    The missions I perform:

    > DIGITAL PROJECT MANAGEMENT

    À la carte or in its entirety, I help you manage your digital projects (e-commerce site redesign, implementation of tools to improve your productivity, CRM implementation...).

    - Definition of objectives, targets, deadlines, risks...
    - Identification and management of experts who will create your website (web designers, developers, SEO experts, ...).
    - Identification / benchmark of the best tools according to your priorities
    - Definition and deployment of your digital strategy
    - Writing functional specifications
    - Content migration
    - Development monitoring
    - Functional acceptance testing
    - Post-delivery monitoring

    > MARKETING & COMMUNICATION (WEB) STRATEGY CONSULTING

    - Audit of the existing situation, optimization recommendations
    - Development of an annual marketing / communication or e-commerce plan
    - Brand positioning consulting


    > PART-TIME CMO

    - Formalization and management of your marketing roadmap
    - Project monitoring
    - KPIs / Objective tracking
    - Eshop manager
    - Management of your email campaigns
    - Creation and management of your editorial calendars
    - Organization of your photo/video shoots
    - Partnership research
    - Coordination of service providers

    > TRANSITIONAL MANAGEMENT (maternity/paternity/sabbatical leave...)

    > SALES DEVELOPMENT
    CMO
  • G-Heat group
    CMO
    FASHION AND COSMETICS
    August 2022 - September 2023 (1 year and 1 month)
    Paris, France
    Strategy and management of all on & offline acquisition levers: paid, search, affiliation, social media, emailing, PR...
    Definition and deployment of the multichannel marketing plan
    Definition and deployment of the e-commerce roadmap
    Website management (Shopify)
    Commercial & editorial animation plan
    Artistic direction and organization of photo/video shoots
    Partnership management
    Management of POS / packaging materials
    Launching the brand on new marketplaces
    Marketing budget monitoring
    Service provider management
    Brand positioning and identity evolution
    KPI monitoring
    Management
    Shopify Brand Strategy SEO SEA Klaviyo
  • Bragard
    Digital Manager
    RESTAURANTS AND FOOD SERVICE
    November 2019 - August 2022 (2 years and 9 months)
    Paris, France
    - Definition of the roadmap and evolutions, monitoring of developments and maintenance of the e-commerce site in conjunction with the agency.
    - Writing functional specifications, scoping needs for an e-commerce site redesign.
    - Management of traffic acquisition levers (SEO, SEA, Social Media, Emailing) for France and subsidiaries, with agencies or internally.
    - Implementation of Digital Asset Management.
    - Definition and implementation of commercial e-animation in conjunction with the sales development department.
    - Management of two apprentices.
    - E-commerce budget management.
    Social Media Business-to-Business (B2B) Budget Management E-commerce Strategy Web Project Management

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Education

  • MBA Media, Communication, Events
    ESG Paris
    2011
    Stratégie de marque, innovation technologique et communication Stratégie de contenus et charte éditoriale Relations avec les fournisseurs et prestataires Droit du numérique

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