About Pauline
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Pauline LAGARDE EICMO & Outsourced Sales ManagerE-COMMERCEMarch 2023 - Today (3 years and 4 months)The missions I perform:> DIGITAL PROJECT MANAGEMENTÀ la carte or in its entirety, I help you manage your digital projects (e-commerce site redesign, implementation of tools to improve your productivity, CRM implementation...).- Definition of objectives, targets, deadlines, risks...- Identification and management of experts who will create your website (web designers, developers, SEO experts, ...).- Identification / benchmark of the best tools according to your priorities- Definition and deployment of your digital strategy- Writing functional specifications- Content migration- Development monitoring- Functional acceptance testing- Post-delivery monitoring> MARKETING & COMMUNICATION (WEB) STRATEGY CONSULTING- Audit of the existing situation, optimization recommendations- Development of an annual marketing / communication or e-commerce plan- Brand positioning consulting> PART-TIME CMO- Formalization and management of your marketing roadmap- Project monitoring- KPIs / Objective tracking- Eshop manager- Management of your email campaigns- Creation and management of your editorial calendars- Organization of your photo/video shoots- Partnership research- Coordination of service providers> TRANSITIONAL MANAGEMENT (maternity/paternity/sabbatical leave...)> SALES DEVELOPMENT
- G-Heat groupCMOFASHION AND COSMETICSAugust 2022 - September 2023 (1 year and 1 month)Paris, FranceStrategy and management of all on & offline acquisition levers: paid, search, affiliation, social media, emailing, PR...Definition and deployment of the multichannel marketing planDefinition and deployment of the e-commerce roadmapWebsite management (Shopify)Commercial & editorial animation planArtistic direction and organization of photo/video shootsPartnership managementManagement of POS / packaging materialsLaunching the brand on new marketplacesMarketing budget monitoringService provider managementBrand positioning and identity evolutionKPI monitoringManagement
- BragardDigital ManagerRESTAURANTS AND FOOD SERVICENovember 2019 - August 2022 (2 years and 9 months)Paris, France- Definition of the roadmap and evolutions, monitoring of developments and maintenance of the e-commerce site in conjunction with the agency.- Writing functional specifications, scoping needs for an e-commerce site redesign.- Management of traffic acquisition levers (SEO, SEA, Social Media, Emailing) for France and subsidiaries, with agencies or internally.- Implementation of Digital Asset Management.- Definition and implementation of commercial e-animation in conjunction with the sales development department.- Management of two apprentices.- E-commerce budget management.
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Education
- MBA Media, Communication, EventsESG Paris2011Stratégie de marque, innovation technologique et communication Stratégie de contenus et charte éditoriale Relations avec les fournisseurs et prestataires Droit du numérique