Freelancer profile translated to English.

Description

I support companies in optimizing their database and marketing strategy. Through advanced emailing, automation, and segmentation campaigns, I create personalized customer experiences that strengthen their engagement and loyalty.

My expertise: in-depth mastery of Salesforce Marketing Cloud and Adobe Campaign, as well as other CRM and emailing tools like Klaviyo, Dartagnan, and Brevo, to meet diverse and demanding needs.

My experience in sectors like luxury has taught me to value every customer interaction, with particular attention to precision, rigor, and innovation. Curious and constantly attentive to new CRM trends, I implement the most suitable solutions to maximize campaign performance and fully leverage the richness of customer data.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
CRM Project Manager
LUXURY GOODS
September 2024 - December 2024 (4 months)
Paris, France
Management of 1st party acquisition and activation initiatives through multichannel campaigns (paid and owned) in coordination with divisions and local teams
Launch and optimization of digital assets, with performance monitoring and strategic advice to maximize their effectiveness
Management of KPIs (PII, cookies, contactability, CLV, retention) and coordination with data teams to improve the CRM ecosystem
Collaboration with the Customer Intelligence team for the implementation of advanced segmentation, going beyond RFM in a pilot market
Representation of the division on GDPR and data compliance matters
Point of contact and training for teams on the use of Adobe Campaign
Carrefour
Campaign Manager
RETAIL (LARGE RETAILERS)
April 2022 - May 2024 (2 years and 1 month)
Paris, France
Implementation and management of a loyalty and referral program to strengthen customer retention through targeted campaigns on Salesforce Marketing Cloud.
Management of the customer database and advanced segmentation to personalize communications and improve customer knowledge.
Design and monitoring of loyalty strategies by analyzing the customer lifecycle (Lifetime Value), from acquisition to retention, with automated campaigns on Salesforce Marketing Cloud.
Programming and optimization of CRM campaigns (emails, SMS, newsletters) via Salesforce Marketing Cloud, Push Notification, with KPI monitoring, A/B testing, and improvement of deliverability rates.
Participation in cross-functional projects for data exploitation and the development of new CRM strategies.
Management of a team of 2 CRM Specialists