Freelancer profile translated to English.

Description

Supporting startups in their development in Europe 🇪🇺

I am passionate about brand communication, business development, and supporting startup growth in an international context.

Experience in the French, German, and British markets.

I started my career in fintech marketing in the South of France, joining Lyra, the French leader in payment solutions, in 2015. There, I contributed to various aspects of communication: content production (in English, French, and German), email marketing, crisis communication, and press relations.

Wanting to move towards a more international perspective, I joined Qonto, a leading European B2B neobank, in 2019 to lead its German marketing team. I was able to demonstrate my ability to conceive and develop various initiatives, refine them, and submit the application that won the "Fintech of the Year 2020" award in Germany. I thus gained solid experience in customer acquisition, marketing operations, and collaboration with product, design, and tech teams.

Subsequently, I led the marketing initiatives for Rollee, a promising startup. Some of my achievements:

=> Positioning the CEO at Money 20/20 as a speaker

=> Positioning the company at TechCrunch Startup Battlefield

=> Over 100 million people reached annually through press mentions

=> Development of an internal "Employee Advocacy" program

=> Business development and prospecting

I am passionate about brand development, business development, and international startup growth.

Today, I support young (and not so young) startups in their international development, or on short-term projects.

Languages

French
Native or bilingual
German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 10km)

Rollee,
Lead Marketing and Communication
April 2022 - December 2025 (3 years and 8 months)
• ● Responsible for building awareness from zero through PR, Social Media, Events and Ecosystem partnerships.
• ● In charge of generating content, building storytelling and messaging.
• ● Involved in business development, discovery calls, customer support, product marketing.
Brand Building Head of Growth B2B Marketing Press Relations Growth
Qonto,
Senior Marketing Manager
September 2019 - March 2022 (2 years and 6 months)
Paris, France
• ● Overall — Primary contact for all local marketing decisions, involved in product go-to-markets, strategic development, local partnerships, hiring.
• ● Strong teamwork internally with sales, designers, growth engineers, website managers, finance, and externally with PR agency, Brand specialists, Content freelancers, affiliation platforms
• ● Marketing & Acquisition — Responsible for defining yearly KPI-oriented marketing plan in line with budget; delivering actions in brand, product updates, launches; generating PR clippings (average of XX/month); updating website and support conversion (A/B testing); benchmarking competition and generating business opportunities; identifying and interviewing strong customer cases (video testimonials).
• ● Support in content planning, SEO Netlinking, Search Ads, Social Ads,
Go-to-Market (GTM) Strategy Influencer Marketing and Press Relations International Development 360° Communication Marketing Campaigns
Lyra Network,
Communication Manager
December 2015 - June 2019 (3 years and 6 months)
Toulouse, France
• ● Content — Responsible for social media channels (growing +10% MoM), Blog and News Content (50 posts/year, 10 newsletter/ year), website updates, Sales and Event Pitches, customer interviews (Portraits)
• ● CRM and Sales — Responsible for CRM Campaigns: Newsletter, Product Information, Crisis Management (Up to 60k contacts). Support of Sales activity with Event Logistics and Pitch Coaching
• ● Brand — Responsible for Brand Design: Print, Digital, OOH, Goodies. Involved in successful brand revamp from ideation to implementation on all channels,
Content Marketing Email Marketing Sales Funnel Marketing and Communication Planning Press Relations