Pauline H.

• CREATIVE RESEARCH

- Trend research concerning the decoration market.

- Travel to trade shows (Paris, Milan...)

• POSITIONING AND CONCEPT

- Conceptualization of themes

- Determination of brand DNA and image

- Positioning and competitive analysis

• PRODUCT DEVELOPMENT

- Research of designs, textile qualities, collection spirit, and color harmonies

- Product development in collaboration with subcontractors, creation of color palettes

- Development of collections taking into account creativity and innovation, commercial vision, and technical reality

• VISUAL COMMUNICATION - GRAPHIC DESIGN

- Creation of thematic universes (collection names, designs, product descriptions...)

- Production of communication tools and image work: Layout of catalogs, flyers, press publications on Indesign, creation of logos and icons on Illustrator, image work (photos, drawings) on Photoshop

• PHOTOGRAPHY

- Photo styling during new collection shoots

- Photo shooting

- Photo retouching

• SCENOGRAPHY / DECORATION

- Choice of decor and renewal of showroom atmospheres (creation of harmonious decor: sofas, curtains, cushions, accessories).

- Photo styling

- Choice of stand decor during events

- Trend and creative direction research

- Developments for the creation of new fabrics (upholstery, wall covering, fashion), research of patterns, colors, materials, textures

- Launching production orders for trials with subcontractors (printers, embroiderers, weavers, finishers...)

- Sampling of new qualities, referencing, labeling, and archiving

- Management and tracking of development costs www.benaud.fr