Freelancer profile translated to English.
Back to original languageAbout Pauline
With five years of experience in Product Marketing, specializing in sales enablement, I have supported B2B companies across various sectors (Youth hostels, luxury, motorcycles, electronic signatures, secure archiving, employee benefits, sustainable mobility, construction, etc.) from startups to large corporations, transforming technical features into engaging narratives and fluid customer journeys.
I will support you from strategic diagnosis to operational support
⚡️ **My approach**: Combining analytical rigor, creativity, pedagogy, and co-construction to ensure rapid and sustainable adoption. I work with startups and scale-ups looking to scale their offerings, as well as large organizations wishing to structure their marketing and enablement processes and train their teams.
🎯 **My goal**: To help you build a coherent product experience that reflects your brand, maximize your products' market impact, and establish a culture of enablement at the heart of your organization.
✅ **My services**:
- User/persona analysis
- Competitive analysis and action plan definition
- Product offering definition or restructuring
- New product, new feature, or new version launch
- Value proposition and internal/external messaging formalization
- Go-to-Market strategy development
- Creation of sales enablement tools for Sales, CSM, and client teams
- Sales & CSM enablement and training program
I am available to discuss your project and define the best way to collaborate.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Pillow Inn HostelMARKETING / COMMUNICATIONS / EVENT PROJECT MANAGER (Volunteer)HOSPITALITYJune 2024 - August 2024 (2 months)Ubud, BA, Indonesia• Strategic marketing / communication / social media analysis of the venue• Competitive benchmarking• Identification of levers and implementation of an action plan with the team• Creation and deployment of print and web materials• Creation and organization of events with partnerships• Improvement of prospect and customer experience throughout the lifecycle
- BetterwayFirst Product Marketing ManagerTRANSPORTATIONApril 2023 - March 2024 (11 months)Paris, France• Strategic restructuring of the product offering towards standardization• Formalization of the value proposition, internal and partner messaging• Management of new product projects from discovery to delivery• Creation and deployment of sales enablement tools.• Development and implementation of Go-to-Market strategies• Sales enablement: internal and partner training• Measurement and monitoring of key performance indicators• Market watch and competitive benchmarking with action plan levers
- Join MaestroProduct Manager studentSOFTWARE PUBLISHINGNovember 2022 - January 2023 (2 months)Paris, FranceI completed an intensive Product Manager Bootcamp to specialize and add another skill to my expertise in tech, in addition to my marketing skills. I gained a 360° understanding of the role and the PM environment, tools, and frameworks.
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Education
- Product Manager / Digital Transformation Project Management, Information TechnologyJoin Maestro2022Product Manager / Conduite de projet de transformation lié au numérique , Technologies de l'information
- MASTER II IN STRATEGY AND MARKETING (work-study), International MarketingESGCI2018MASTER II EN STRATEGIE ET MARKETING (en alternance), Marketing international