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Pauline GuelenPG

Pauline Guelen

Community Manager | Content Creator UGC

€375/day
Luxembourg, LU
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

Hello ☺️ !

Living between Paris, Luxembourg, and the French Riviera, and holding a Master's degree in Luxury and Design Management, I initially worked as a Product Manager in a startup developing its cosmetics brand. My responsibilities there were diverse:
- New product development
- Marketing / Communication (Ulule campaign management, Newsletter, Content Creation)
- Organization of a photoshoot
- Press / Influencer Relations
- Customer relationship management

Passionate about content creation and strategy, I then decided to become a Community Manager to help brands grow their social media presence 🫶🏻
I am convinced of the importance of good digital visibility for business development, and that it is linked to a company's ability to generate qualitative, entertaining, informative, and inspiring content. With this in mind, I offer:

🔎 Community Management
- Consulting & Audit of your strategy and statistics
- Objective setting
- Benchmark of competitors and their best practices
- Online communication strategy (social media, paid media, ...)
- Reporting

🧝🏻‍♀️ Content Creation / UGC
- Assistance with producing posts, stories, and videos for social media (Instagram, TikTok, Pinterest, Facebook, LinkedIn)
- UGC content creation
- Creation of communication materials (flyers, business cards...)
- Creation of marketing and design materials (templates, letterheads...)
- Compilation of press kits

Versatile, I enjoy challenging myself, using my creativity, and constantly seeking new trends. With a particular fondness for the beauty and fashion industries, I am also open to other sectors such as restaurants or travel, for example.

Do not hesitate to contact me, I would be delighted to discuss your project in more detail 🥰

Pauline ♡
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Maison M Paris
    Social Media Manager
    FASHION AND COSMETICS
    February 2025 - June 2025 (4 months)
    Paris, France
    • Development of Maison M. on social networks (Instagram, LinkedIn, Pinterest, and Facebook)
    • Implementation of a Social Media strategy adapted to each network (Setting objectives and KPIs, monthly performance reports)
    • Establishment of a publication calendar
    • Daily interaction with the community
    • Creation of attractive content and visuals (stories, posts, reels), with extension and adaptation of the visual identity
    • Conversion of the audience into customers (implementation of strategies to drive traffic to the app, prospecting, Meta Ads)
    • Organization of photoshoots (creation of mood boards, selection and contact of models, studio setup, ...)
    • SEO Optimization
    Community Manager Instagram SEO UGC Creator Community Manager Social Media Manager Editorial Planning
  • The Ones
    Community Manager
    LUXURY GOODS
    October 2023 - March 2025 (1 year and 4 months)
    Paris, France
    • Development of The Ōnes on social networks (Instagram, LinkedIn, Pinterest, and Facebook)
    • Implementation of a Social Media strategy adapted to each network (Setting objectives and KPIs, monthly performance reports)
    • Establishment of a publication calendar
    • Daily interaction with the community
    • Creation of attractive content and visuals (stories, posts, reels), with extension and adaptation of the visual identity
    • Conversion of the audience into customers (implementation of strategies to drive traffic to the app, prospecting, Meta Ads)
    • Planning and execution of interviews and photoshoots at the brand's partners
    • Consulting and SEO Optimization
    Community Management Instagram Instagram Ads Visual Content Creation Video Production
  • MGS Sourcils
    Freelance Community Manager
    SOCIAL NETWORKS
    March 2022 - April 2023 (1 year and 2 months)
    Paris, France
    First Community Manager mission for the specialist eyebrow salon "MGS Sourcils", located in Cagnes-sur-mer.
    - Daily interaction with the community
    - Creation of content and visuals for stories
    - Assistance in developing a secondary account dedicated to training and coaching
    - Consulting
    Adobe InDesign Photo Editing Visual Identity Video Editing

Recommendations

Marion Darnis MorchainMD
FU
FU
+2
Marion Darnis Morchain and 4 other people have recommended Pauline

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Education

  • PGE / MSc Luxury & Design Management
    ICN Business School
    2021
    PGE / MSc Luxury & Design Management
  • Professional Bachelor's Degree "Development of Cosmetic and Health Products", Cosmetic Formulation and Development
    Université Bretagne Sud
    2019
    Licence Professionnelle "Développement des Produits Cosmétiques et de Santé", Formulation et Développement Cosmétique

Certifications

  • TOEIC
    TOEIC
    2021
    English

Skill set

Categories