Freelancer profile translated to English.

Description

I am Pauline Givernaud-David, a Senior UX/UI Designer - Product Designer with over 10 years of experience in digital. I support teams and organizations in designing useful, truly usable products aligned with business objectives, from user research to production.

My hybrid background: agency, company, and freelance, has allowed me to quickly integrate into teams, understand complex contexts, and structure problems to transform them into concrete, tested, and measurable solutions.

Curious and tech-friendly, I integrate new tools (AI, low-code, Vibe Coding) into my process as levers for UX, without ever losing sight of the essentials: real-world usage, empathy, people, and above all, users.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Ezacae
UX/UI Designer - Product Designer
DIGITAL AND IT
February 2025 - March 2026 (1 year and 1 month)
Paris, France
Close collaboration with management and Product Owners on product scoping and quoting meetings, to contribute to time estimations (UX/UI scope) for the preparation of client quotes.

• Kali, the first low-code SaaS application.
Integrated into a team of 5 people (a tech lead, 3 developers, and a PO). Participation in product scoping and definition of user needs. Benchmarking, UX research, workshops, and iterations using agile methodology (2-week sprints).
UX/UI design, prototyping, taking into account developer recommendations.
=> Evaluate the quality of generated code, identify areas for improvement, and reduce technical debt.
Beta soon online!

• Creation of the agency's new website - UX research, benchmarking, UX/UI design, mockups with Figma, and integration on WeWeb.
=> Generation of qualified traffic and conversion into appointments with new targeted clients.

• Audits of website or mobile app
Interface analysis, identification of friction points, prioritization, and actionable recommendations.
=> provide a clear framework for agency developers to increase productivity.

• MVP mobile apps for Giphar
Audit and then creation of the main screens to have a functional MVP in 1 week (Hackathon).
Product Design B2B SaaS products low code-Weweb MVP Creation figma mockup
OSWALD ORB
UX/UI Designer
DIGITAL AND IT
March 2021 - April 2023 (2 years and 1 month)
Levallois-Perret, France
• Creation of a Mobile First website for the developer WO2.
Project scoping and close collaboration with the Creative Director, the PO, and the developer. Lean UX approach: understanding user needs and business objectives.
UX/UI design of user journeys and interfaces, with iterations to optimize the readability and understanding of the offer
=> increased visibility for WO2 and better targeting of clientele.

• Improving user journeys for developers' websites such as Cogedim, Altarea Patrimoine, Ogic...
UX research, identification of friction points. Creation and improvement of website pages.

• Creation of acquisition-oriented landing pages to support developers' marketing campaigns for the sale of new properties.
Mobile first figma mockup Stakeholder Collaboration Lean UX Landing Page Design
Agence La grande Ourse
UX/UI Designer
DIGITAL AND IT
August 2020 - February 2021 (6 months)
Paris, France
• UX/UI redesign of the member area for the auto mutual Club Identicar (now Roole).
Project scoping and close collaboration with a Lead UX from the agency and a PO (client-side). Design of wireframes, design system, mockups, and prototyping.
Writing and conducting user testing (via video call), followed by writing the summary.
=> The client quickly saw increased traffic in the member area and more online actions, reducing the use of their telephone platform.

• Creation of a UX/UI template for an e-commerce site for a subscription box model for dogs.

• Qualitative questionnaire to verify the interest in a new planning and meeting room booking management tool:
3 target audiences: Business Owners, Managers, and Employees. Phone calls for recruitment. 8 people/sector interviewed, guide writing, and summary of discussions.
=> Decision to stop the project: the market is already heavily equipped, not allowing for the creation of real differentiating value.
figma mockup UX Research User Testing Design System Ergonomic Audit