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Pauline GiovannettiPG

Pauline Giovannetti

Press Officer / Communication Consultant

€680/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

Press officer & consultant with solid experience, particularly in the luxury sector, I support brands - across all sectors - in their communication and PR strategy, from conception to activation.

I have a dual excellent education in law (Paris II University, Paris Dauphine) and in marketing & communication (ESCP Europe). I have developed solid experience, particularly in the luxury sector, within the Houses of Louis Vuitton and Lanvin, in press relations and strategic communication.

I also worked in Copenhagen for a second-hand luxury e-commerce platform, where I contributed to developing brand awareness in the French market, notably through an influencer marketing strategy.

I undertake long-term assignments (minimum 6 months, renewable), and occasionally shorter projects.

My expertise covers:
• Communication, marketing & PR strategy
• Content writing (press releases, brand content, articles)
• Project management
• Event planning & coordination
• Business development & brand visibility
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 15km)

Experience

  • MA/RÉ
    PRESS OFFICER
    FASHION AND COSMETICS
    May 2025 - July 2025 (2 months)
    Paris, France
    • Development of a PR strategy to increase brand visibility
    • Writing of a press kit
    • Planning and coordination of a launch party and a pop-up event: development of a targeted list (press, influencers, industry) / sending invitations and follow-ups / welcoming and presenting the brand during the event
    • Post-event follow-up to ensure press coverage and social media presence
    • ROI analysis and reporting of press activations
    • PR/influencer prospecting and activation to maximize visibility and engagement opportunities around the brand
  • Rita Intimates
    PRESS OFFICER
    FASHION AND COSMETICS
    March 2025 - Today (1 year and 3 months)
    Paris, France
    • Development of a PR strategy to increase brand visibility
    • Writing of a press kit
    • Planning and coordination of a launch party and a pop-up event: development of a targeted list (press, influencers, industry) / sending invitations and follow-ups / welcoming and presenting the brand during the event
    • Post-event follow-up to ensure press coverage and social media presence
    • ROI analysis and reporting of press activations
    • PR/influencer prospecting and activation to maximize visibility and engagement opportunities around the brand
  • LANVIN
    PRESS OFFICER
    LUXURY GOODS
    June 2022 - April 2025 (2 years and 10 months)
    Paris, France
    • Develop the Press strategy and coordinate its implementation with partner subsidiaries and press agencies
    • Daily management of two Press assistants
    • Ensure the writing and translation (EN-FR) of Press releases
    • Handle daily requests from French and international Press
    • Organize Press events in France and abroad (Press Day, Fashion Shows, dinners…)
    • Collect and analyze Press coverage using tracking tools
    • Management and optimization of the Press budget
    • In charge of the company's CSR communications

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