Freelancer profile translated to English.

Description

Press officer & consultant with solid experience, particularly in the luxury sector, I support brands - across all sectors - in their communication and PR strategy, from conception to activation.

I have a dual excellent education in law (Paris II University, Paris Dauphine) and in marketing & communication (ESCP Europe). I have developed solid experience, particularly in the luxury sector, within the Houses of Louis Vuitton and Lanvin, in press relations and strategic communication.

I also worked in Copenhagen for a second-hand luxury e-commerce platform, where I contributed to developing brand awareness in the French market, notably through an influencer marketing strategy.

I undertake long-term assignments (minimum 6 months, renewable), and occasionally shorter projects.

My expertise covers:

• Communication, marketing & PR strategy

• Content writing (press releases, brand content, articles)

• Project management

• Event planning & coordination

• Business development & brand visibility

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 15km)

MA/RÉ
PRESS OFFICER
FASHION AND COSMETICS
May 2025 - July 2025 (2 months)
Paris, France
Development of a PR strategy to increase brand visibility
Writing of a press kit
Planning and coordination of a launch party and a pop-up event: development of a targeted list (press, influencers, industry) / sending invitations and follow-ups / welcoming and presenting the brand during the event
Post-event follow-up to ensure press coverage and social media presence
ROI analysis and reporting of press activations
PR/influencer prospecting and activation to maximize visibility and engagement opportunities around the brand
Rita Intimates
PRESS OFFICER
FASHION AND COSMETICS
March 2025 - Today (1 year and 3 months)
Paris, France
Development of a PR strategy to increase brand visibility
Writing of a press kit
Planning and coordination of a launch party and a pop-up event: development of a targeted list (press, influencers, industry) / sending invitations and follow-ups / welcoming and presenting the brand during the event
Post-event follow-up to ensure press coverage and social media presence
ROI analysis and reporting of press activations
PR/influencer prospecting and activation to maximize visibility and engagement opportunities around the brand
LANVIN
PRESS OFFICER
LUXURY GOODS
June 2022 - April 2025 (2 years and 10 months)
Paris, France
Develop the Press strategy and coordinate its implementation with partner subsidiaries and press agencies
Daily management of two Press assistants
Ensure the writing and translation (EN-FR) of Press releases
Handle daily requests from French and international Press
Organize Press events in France and abroad (Press Day, Fashion Shows, dinners…)
Collect and analyze Press coverage using tracking tools
Management and optimization of the Press budget
In charge of the company's CSR communications