Freelancer profile translated to English.

Description

Passionate and creative, I have had the opportunity to participate in projects within renowned companies such as Webedia and Lulli sur la Toile. My career has allowed me to develop real social media expertise and thus specialize in content creation and digital campaign management.

My know-how also extends to creating newsletters, managing paid campaigns via META, press and influencer monitoring, as well as producing print materials.

My goal is to offer you an original digital strategy that reflects your brand; to create each piece of content so that it is engaging and consistent with your brand identity.

My job is to provide you with creative and effective solutions to maximize your impact in terms of performance.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 10km)

lulli sur la toile
Community Manager
E-COMMERCE
April 2023 - July 2023 (4 months)
Marseille, France
Community Manager at Lulli sur la Toile

As Community Manager for Lulli sur la Toile, a premium concept store specializing in high-end fashion, I played a key role in developing the brand's digital presence.

My main responsibilities included:
- **Social media management**: Daily management of the Instagram community (241K followers) with the creation of engaging content and interaction with followers to strengthen their loyalty.
- **Editorial strategy**: Development of editorial plans aligned with the brand identity, collections, and key commercial periods.
- **Content creation**: Design of visuals (photos, stories, videos) reflecting the brand's elegant and sophisticated universe.
- **Caption writing and storytelling**: Highlighting products through catchy texts and captivating stories.
- **Reporting and analysis**: Monitoring publication performance (reach, engagement, conversion rate) to refine the digital strategy and maximize campaign impact.
- **Collaboration management**: Establishing partnerships with influencers and managing collaborations to broaden the brand's reach to new audiences.

Key results:
- Strengthened community engagement through quality content and active presence.
- Increased brand awareness on Instagram, consolidating its position as a leading online premium fashion reference.
Webedia
SMO & Travel & Lifestyle Partnerships Manager
PRESS AND MEDIA
December 2019 - April 2023 (3 years and 5 months)
Aix-en-Provence, France
SMO (Social Media Optimization) Manager for the media Dealeuse de Voyages, Webedia.

👉 Develop and grow Instagram, Facebook, Pinterest & Linkedin accounts.
👉 Manage paid partnerships (sponsored campaigns, brand content articles, contests...)
👉 Write web articles for SEO and brand content objectives
👉 Email acquisition/social ads
👉 Media budget management
👉 Creation & management of publication calendars
👉 Moderation & e-reputation monitoring
👉 Weekly statistics analysis and reporting
👉 Global monitoring of the digital, competitor, and media landscape
⭐ Training & support of interns (every 6 months)

Content creation Web writing SEO writing Social networks Instagram Facebook Marketing Sponsored links Reporting
CAPTAIN TORTUE
Project Assistant, Event, Print & Digital
FASHION AND COSMETICS
July 2018 - September 2019 (1 year and 3 months)
Aix-en-Provence, France
During my final year of study, I had the opportunity to join the Captain Tortue Group within the communication department, as an apprentice. My tasks were very enriching and diverse.

👉 Website management & online publishing
👉 Project management (digital advent calendar)
👉 Development & creation of digital & print content
👉 Participation in event organization
👉 Weekly analysis & reporting
Content marketing Digital communication Project management Event management Fashion Photo shoot Product communication