Freelancer profile translated to English.
Back to original languageAbout Pauline
MISSIONS:
1. Analysis, studies and research: analysis of offer performance, qualitative analysis (consumer behavior, societal behavior, persona development & trend identification), competitive intelligence NPD, field visits, quantitative analysis), benchmarks, product positioning
2. Product development: pricing, names, packaging, textures/galenics, storytelling, monitoring of mock-up development, execution documents, films & 3D productions, creation of mood boards and concepts, iconographic research
3. Operational marketing and merchandising: creation of institutional tools (brochures, communication tools, product arguments, POS displays), monitoring of productions and stocks, creation of collection plans and presentations, monitoring of assortment plans
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WGSNTrend forecasterFASHION AND COSMETICSAugust 2021 - October 2021 (3 months)
- THE SOCIAL WIRETrend forecaster & beauty analystFASHION AND COSMETICSAugust 2021 - September 2021 (1 month)
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Education
- MASTER STRATEGIC MARKETING MANAGEMENTINSEEC GRANDE ECOLE2017