Freelancer profile translated to English.
Back to original languageAbout Pauline
I write your online and offline content to improve your notoriety, nourish your brand image and experience, with the goal of engaging and converting your audience.
Storytelling - Copywriting - SEO Writing - Web Writing - Copywriting Design
I help brands achieve their business andbrand imageobjectives by writing theircontentwith thewordsandtones of voiceadapted to their targets and media. I put their narratives and stories into words with the rightstorytellingand develop their **editorial content projects**, from strategic thinking to final **SEO writing**, for both digital/online and print/offline.
During 6 years within the brand image and digital departments of the NUXE Group, I developed the brand'scontent strategyand wrote a wide variety ofonline and offline content**, juggling between **product marketing, lifestyle, scientific, and corporate discoursedaily.
Today, I support brands and companies from various sectors inSEO web writingandcopywritingfor their **digital and print content**:
- Product and range sheets
- Blog articles
- Category pages
- Landing pages
- Newsletters
- Social media posts / social media content
- Onsite dedicated content space (star product, range...)
- Press ads and press releases
- Advertising taglines, headlines, and body copy
- Video scripts and text overlays/captions
- Consumer FAQs
- Partnership pages, brand values and commitments, brand space
- Product diagnostics
- Etc...
My areas of expertise:
- Beauty, cosmetics, wellness, health
- Food, gastronomy, restaurants, hospitality
- Decoration, lifestyle, sport
- Travel, tourism
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSEO Web Writer - Storytelling & CopywritingJanuary 2024 - Today (2 years and 5 months)Bordeaux, FranceI support brands and companies from various sectors inSEO writingandcopywritingfor their **digital and print content**:
- Dedicated content space for a product or range
- Blog article
- Product and range page
- Category page
- Landing page
- Newsletter
- Social media post
- Press ad and press release
- Advertising tagline, headline, and body copy (key visual, Decaux...)
- Video script and text overlays/captions
- Consumer FAQ
- Partnership pages, brand values and commitments, brand space
- Etc...
Need acontent expertandSEO writingto write your content and boost your visibility? Contact me and let's discuss your needs and future projects! - Groupe NUXEBrand Content ManagerFASHION AND COSMETICSJanuary 2020 - November 2022 (2 years and 10 months)Île-de-France, FranceDevelopment of the brand content strategy to nourish the brand image and improve the customer brand experience, writing brand content online/offline and optimizing site SEO performance.Within the Brand Image Department of the Marketing and Communication Division, covering the NUXE and NUXE SPA brands, for the entire France perimeter:
- Construction of the brand's brand content strategy and definition of the global editorial calendar (website, social media, newsletters, etc.).
- Management and coordination of online content production (website and social media): dedicated product content spaces, range pages and product sheets, product and tutorial videos, beauty diagnostics...
- **Writing of the brand's digital content**: website, product sheet, blog article, landing page, content space, newsletter, social media post and content, ad taglines, brand content (corporate, CSR), video scripts, etc.
- **Writing of offline/print content**: press ad, advertorial and press release, Decaux key visual taglines, etc.
- Creation of the brand's blog: project development, definition and monitoring of theeditorial line, writing and SEO optimization of articles.
- Groupe NUXEE-store & Content ManagerFASHION AND COSMETICSSeptember 2018 - January 2020 (1 year and 4 months)Île-de-France, FranceWithin the Digital and E-commerce Activities Department, covering the 4 Group brands (NUXE, Bio Beauté By NUXE, Resultime, NUXE Spa) and the entire France + International perimeter:
- Management and monitoring of brand content projects and thedigital editorial lineon all brand websites (FR + International).
- Writingnewslettersand adaptingtextsinto website banners.
- Writing of the brand's **on-site digital content**: product sheet, blog article, landing page, content space, banner taglines, brand content (corporate, CSR), video scripts, etc.
- Updating and managing international websites (product/range and corporate content)
- Management of international website merchandising
- **Design, writing**, and monitoring of creative briefs for digital media
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Education
- Master 2 (M2), Management, Culture and Communication (Magistère)CELSA - School of Higher Studies in Information and Communication Sciences2017Master 2 (M2), Management, culture et communication (Magistère)
- Master's Degree, CommunicationUniversity of Montreal2016Maîtrise, Communication