Freelancer profile translated to English.
Back to original languageAbout Pauline
Branding - Content Strategy - Social Media - Storytelling - Writing - Project Management
Expert inbrand communication, brand contentandSEO writing**, I advise brands in the beauty, wellness, and health sectors and support them in defining and deploying their **360° content and activation strategy.I help them in the design and management ofactivation and editorial calendars,project management and creation ofeditorial and social media content,as well asSEO content writingto enhance their brand image and experience. My support is structured around 3 complementary pillars:
1 - CONSULTING IN COMMUNICATION, BRANDING & CONTENT STRATEGY
Definition of the activation and content strategy across your touchpoints to establish your identity and brand DNA. Design and management of the overall activation calendar and the brand's editorial calendar.
2 - CONTENT, EDITORIAL & SOCIAL MEDIA CREATION & PROJECT MANAGEMENT
Implementation of the activation and content strategy with development, creation, and project management for brand content, editorial, and social media: blog, content hub, range/product page, landing page, videos, newsletters, diagnostics, social media content...
3 - SEO WRITING & COPYWRITING
Digital and print content writing: blog articles, product/range sheets, landing pages, content and brand hubs, newsletters, social media, videos, press releases and sponsored articles, interviews, headline & body copy, partnership pages, commitments and values, FAQs...
My areas of expertise:
- Skincare, cosmetics, beauty, wellness
- Health, micronutrition, nutraceuticals
I also support some clients in the following sectors:
- Local crafts, wine, gastronomy
- Travel, tourism, heritage
- Lifestyle, decoration, design
Feel free to consult my portfolio:
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceBrand Content, Social Media and Writing ConsultantJanuary 2024 - Today (2 years and 5 months)Bordeaux, FranceI support brands in defining and implementing theircontent strategy**, in the **design and management of brand content and social media projects**, as well as in **writing impactful contentto enhance their **brand image and experience**, and to engage and convert their audience. My support is structured around 3 complementary pillars:1 - CONTENT STRATEGYDefine your content strategy across your touchpoints.
- Audit of your digital presence and assets: assess the current situation to establish and (re)build the foundations of your communication: diagnostics, review, recommendations.
- Development of the digital content strategy: definition of messages, content types, platforms to use, development of the overall editorial calendar.
2. CREATION AND PROJECT MANAGEMENTDesign, create, and manage your brand content and social media projects.- Project design and management: blog, dedicated content hub (e.g., your star product), brand hub, ingredient hub, range and product pages, videos (scientific, tutorial, interview), diagnostics...
- Content creation: creation and writing of posts for your social media.
3. SEO WRITING & COPYWRITINGWrite your brand content and stories online and offline.- Product messaging: blog articles, product/range sheets, landing pages, newsletters, social media content, banners and website copy, video text and overlays, press releases and sponsored articles, headline & body copy...
- Corporate and CSR messaging: brand hub, partnership pages, commitments and values, FAQs, corporate videos, interviews...
My areas of expertise:- Beauty, cosmetics, wellness, health- Food, gastronomy, restaurants, hospitality- Decoration, lifestyle, living- Travel, tourism - Groupe NUXEBrand Content ManagerFASHION AND COSMETICSJanuary 2020 - November 2022 (2 years and 10 months)Île-de-France, FranceMission: develop thebrand content strategyto enhancebrand imageand improve customer experience, while optimizing websiteSEOperformance.Within theBrand Image Departmentof the Marketing and Communication Directorate, for the NUXE and NUXE SPA brands, across the entire France territory:
- Development of the brand'sbrand content strategyand definition of theeditorial calendar
- Management ofonline content production(website and social media): dedicated product content hubs, range pages and product sheets, product and tutorial videos, beauty diagnostics...
- Creation of the brandblog**: project development, definition and monitoring of the **editorial line**, article **writingand **SEO optimization**.
- Management of **corporate content production**: brand hub, partnerships, CSR content, FAQs...
- Development of creative briefs, management and production monitoring with agencies.
- Writingnewslettersand website banner adaptations.
- Groupe NUXEE-store & Content ManagerFASHION AND COSMETICSSeptember 2018 - January 2020 (1 year and 4 months)Île-de-France, FranceWithin the **Digital Activities and E-commerce Directorate**, for all 4 Group brands (NUXE, Bio Beauté By NUXE, Resultime, NUXE Spa) and across France + International:
- Management ofbrand contentand thedigital editorial lineon all brand websites (FR + International)
- Management ofbrand contentprojects and activities (FR + International)
- Updating and managing international websites (product/range and corporate content)
- Management of international website merchandising
- **Design, writing**, and creative brief management for digital assets
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Education
- Master 2 (M2), Management, Culture and Communication (Magistère Program)CELSA - Higher School of Information and Communication Sciences2017Master 2 (M2), Management, culture et communication (Magistère)
- Master's Degree, CommunicationUniversity of Montreal2016Maîtrise, Communication