Freelancer profile translated to English.
Back to original languageAbout Pauline
Creating all the conditions for companies to tell stories that make their customers dream is my profession for 15 years. But I have two main conditions: these stories must be true and must be levers of profitability.
I learned and practiced this profession at BETC, where I supported brands such as Danone, Canal+, Crédit Agricole, and Kinder in building their platforms and deploying high-impact campaigns.
Today, I work with companies, scale-ups, and marketing departments to help them structure their positioning, define their communication strategy, and manage ambitious brand projects.
Examples of missions I can assist you with, occasionally or recurrently:
- Brand positioning clarification (audit, brand platform, expression territory)
- Communication strategy (definition of key messages, structuring of brand discourse and communication plan)
- Product or service launch or repositioning (strategic support and management of key go-to-market steps)
- Facilitation of strategic workshops (positioning, brand vision, value proposition, storytelling)
- Development of creative guidelines (visual territory, tone, language elements...)
- Design & production of communication assets (newsletter, video or static posts, print, radio, etc.)
- Website redesign
...
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BETC PARISDEPUTY MANAGER (COMEX member)CONSULTING AND AUDITSMarch 2024 - September 2025 (1 year and 6 months)Pantin, FranceClients : DANONE FRANCE (DANETTE, ACTIMEL, HIPRO, ACTIVIA, ALPRO, DANONE), CANAL+ INTERNATIONAL and ELLE&VIREExecutive leadership role advising C-level clients on brand positioning, marketing strategy and large-scale go-to-market initiatives :
- Advised executive leadership of international organizations on brand and market strategy
- Translated complex business challenges into clear messaging and communication platforms
- Led cross-functional teams across strategy, creative, media and production to deliver integrated campaigns
- Oversaw multi-million media investments and large-scale brand activations across multiple markets
- Member of the agency’s Executive Committee, contributing to business development and strategic direction
- BETC PARISASSOCIATE DIRECTORCONSULTING AND AUDITSJanuary 2016 - February 2024 (8 years and 1 month)Pantin, FranceClient : CRÉDIT AGRICOLE
- Led brand strategy and national communication platform for one of Europe’s leading banking & insurance players
- Played a key role in redefining the insurer’s role and value proposition, beyond products, toward usefulness, proximity and long-term trust
- Conducted in-depth interviews with top executives, customers and non-customers to build a strong brand platform
- Coordinated multidisciplinary teams (marketing, media, social media, creative, strategic, production, PR, influence...) to launch national campaigns across TV, digital and social channels
- HEREZIE PARISACCOUNT DIRECTOROctober 2014 - December 2015 (1 year and 2 months)COFIDIS, ESSILOR, FRANCINE, PRISMA, HENKEL FRANCE, BJORG, HARRY'S (managing 3 Junior Account Executives)
Recommendations
CG
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MASTER'S DEGREE IN MARKETING, ADVERTISING, COMMUNICATIONCELSA - PARIS 4 UNIVERSITY2010
- BACHELOR'S DEGREE IN SOCIOLOGYSORBONNE, PARIS 5 UNIVERSITY2007