Pauline F.

Social Media Strategy and Management:

Content Creation:

Ecommerce & Digital Marketing:

Event Management:

Post-production: Video editing & photo retouching

• Social Media Management: In charge of major social networks such as Facebook, Instagram, TikTok, Youtube, Pinterest, Linkedin.

• Content Strategy: Definition of the complete content strategy, including planning, creation, and publication of content for different target audiences.

• Visual Content Creation: Design of visuals and video editing to create desirability for multimedia content.

• Initiation & Management of Press & Influencer Collaborations: Coordination of press needs. Implementation and strategic management of media and non-media influencer collaborations. Coordination of content distribution, monitoring, and analysis of network and press performance and impact. Coordination and support of event organization: Management of participants and press and influencer impact. Development of marketing and communication strategies to increase event visibility.

• Coordination of Marketing Needs: In liaison with trade marketing, merchandising, imagery & e-commerce departments.

• Project Management: Management of collection launch campaigns on social media, in coordination with members of the communication & marketing team.

• Collection Monitoring & Launch

• Commercial Animation Monitoring: Scheduling of commercial operations.

• E-merchandising: Responsible for product enhancement during the launch of the collection on ikks.com

• Project Manager Assistant: Implementation of the digital strategy for the IT bag IKKS WOMEN: the Ill in coordination with members of the e-commerce, communication, and IT teams.

• Content Coordination: Coordination of lookbooks. Monitoring the strategic and operational alignment of marketing content with newsletter objectives.